5 Reasons to Adopt a Mobile App Strategy in Public Sector Organizations

With the upsurge of apps for smart phones, people have found newer avenues of using it in their daily lives. Even companies have widely acknowledged the myriad of benefits provided by smart-phone apps, thereby utilizing them in the benefit of their work process. However, in context to rapid acceptance of advancing technologies, the public sector is considered as a late adopter of technology. This actually works as a barrier towards the path of development and progress. While seeing through the eyes of a proficient app developer, there is a list of reasons concerning on why the public sector and non-profit organizations and need to develop a thriving mobile strategy.

Pervasive adoption of mobile devices

One of the prime reasons stating the need of a mobile strategy is that people across worldwide has already adopted the usage of mobile. Within the first few years since the launch of iPhone, smartphones have attained unprecedented adoption.

Number of mobile searches exceeding desktop searches

Recently, Google has stated that the number of searches done on mobile devices is more than desktop computers.

Google has upgraded the algorithm for favoring mobile-friendly websites

Way back in the last year, Google changed their algorithm in a way that any search made through a mobile phone will favor mobile friendly devices. Thus, companies which, have a mobile-friendly site will gain a benefit over those enterprises which, don’t.

Mobile: The only means of Internet access for people

Well, it has been observed that a fair proportion of people living the poverty level considers mobile phones as the single platform to access Internet. Thus, a wider section of the people who accesses Internet via mobile devices will remain untapped for organizations that are meant to offer social devices.

Non-responsive sites are difficult to navigate through smartphones

Well, sites which, are not responsive or mobile-friendly certainly do not offer an enhanced user experience, when surfed on smartphones. Thus, to facilitate better accessibility and user-friendliness, you need a mobile-friendly website.

Final word

Going through the above-mentioned points, you will certainly be able to understand the need of a strong mobile app strategy. Moreover, once you are sure about the importance of a mobile app strategy, the next you need to focus on is the task of developing one such effectively. Following here are three crucial elements to consider before developing an app strategy.

• Developing one mobile-friendly site

• Communicating via SMS

• Developing one native app

Well, on a concluding note, public sector organizations need to think and plan differently since, their target audience and work process is entirely different. But as per conventional wisdom, it becomes of great importance to incorporate newer technologies and accept the ongoing trends to stand ahead in the race.

Kimberley Black is an App Development expert and currently a senior tech consultant with GetAProgrammer.