5 Simple Hacks for eCommerce Email Marketing Success
Posted: May 27, 2016
Despite the significant rise in popularity social media platforms, and the number of its users, email marketing is still in practice. Not only this, but email marketing is also considered as one of the most powerful tools used in an eCommerce marketing strategy. While someone opts for eCommerce web development services, she or he also should pay equal importance to email template design, which an expert website design company India can do at affordable rates.
Email marketing helps can help an eCommerce website in capturing more leads, keeping prospects in sales funnel, turning prospects into customers and increasing profits with no pain. Here are 5 simple hacks for an assured success in an eCommerce email marketing campaign.
Segmentation is the most important phase in any successful eCommerce email marketing campaign. A promotional offer on any specific product isn’t relevant for all of your potential customers. For example, sending promotional emails containing offers on men’s grooming products to female target group will have a rare chance of success. As a result, the receiver of the mail won’t even open your mail, closing the doors for future as well.
Hence, it is always advisable to segment your target audience as per their preferences and previous buying habits.
2.Target All Devices
While getting an email template designed, ask the eCommerce web designer to ensure that the design is responsive and compatible with all devices and screen sizes. Nowadays, people access promotional mails on their smartphones during free time, when they actually want to know more about a deal or promotion. And hence, it is advisable to target all types of internet devices, including smartphones, tablets and laptops for email campaigns.
Sending personalized emails is one of the easiest and most effective ways to ensure a successful email marketing campaign. Personalized emails can easily grab the attention of your prospects and customers. The probability of opening and reading a promotional email increases significantly if a personal touch is added to it, mostly in the subject line.
The best way to leverage email marketing for eCommerce website is to leverage the prospect’s behavior and website navigation data, fetched when the prospect buyer was on the website. For example, if the prospect buyer was more interested in shoes, trigger an email with re-engages him/her with the shoes she or he left in the shopping cart. This is a highly-affective strategy to turn prospects into customers.
5. Call-to-Action (CTA)
Last but not the least, every promotional email must contain a compelling call-to-action, which kind of influences the prospect to make a buying decision. You have spent a large chunk of money and time on the email campaign strategy, and its execution. Hence, it is advisable not to fail in this segment. Don’t use multiple call-to-actions, as it will only frustrate the prospect. Use short, simple and crystal clear CTA to avoid this and earn a new lead.
Email Marketing is one of the most important and effective tools in any eCommerce website promotional strategy. It not only helps in keeping customers into sales funnel, capturing more leads, adding new customers but also in calling existing customers back on the website. Here are 5 simple hacks for an assured success in an eCommerce email marketing campaign.
The author works for a leading web development company and is an expert in rendering professional website design for all types businesses.