5 Important Questions to Ask SEO Company before Hiring Them

Are you planning to hire an SEO agency for your digital marketing campaign? With the sheer number of agencies in Melbourne offering these services, making the right choice can be tougher than it sounds. This is where it becomes increasingly important for you to thoroughly interview the agency before hiring their services. Here we list five important questions that you should ask the SEO service provider before hiring their services.

Which Are the Sites You Have Optimized in the Recent Past?

"It is a secret and we cannot disclose the name of our clients", this is the most likely reply that you would come across when you are talking to the wrong agency. A good agency would never shy away from sharing with you their list of clients and how they have helped these clients rise up the ladder and improve their online visibility. In fact they would have a portfolio listing the clients they have worked for in the past.

Do You Offer Guaranteed Results?

This is a trick question that has been used by clients to separate the professionals from amateurs but it is still worth posing this question as it easily traps agencies that bring in limited skills and expertise. There are no ‘guarantees’ in Search Engine Optimization and the SEO companies in Melbourne who promise ‘guaranteed results’ are merely trying to fool you. The moment you hear the word ‘guarantee’ you should start looking for the exit door.

How Would You Optimize My Website?

This question would give you an idea about the skills and expertise of SEO companies Melbourne. A fly-by-night agency will either say that their process is a proprietary secret or mention some technical jargons. In case of a professional agency they would review your website to spot any issues that would limit the success of an optimization campaign. Next they would explain to you the tasks they would undertake to help you rise up in the Search Engine Results Page.

How Can I Measure Progress of the Project?

As a business it is important for you to know the progress of your optimization campaign and a reputable agency would send you monthly or weekly reports noting down the work executed and how it is providing dividends to your website. Along with this they would also introduce you to different analytic tools that allow you to measure the success of your campaign.

What Would Be Your Content Strategy?

Google and other major search engines are constantly looking to improve experience of their users. They value original and informative content and hence it has become the most important criteria for higher ranking on the search engines. Though most of us think SEO to be technical the fact is ‘Content Is King’ and captivating content would help you realize your dream. You can also ask them to share samples by their in-house writers to help you make an informed choice.

These five questions would help you choose a seasoned team who improve the odds of your Search Engine Optimization campaign. Remember you cannot afford to err in this decision.

About Author: Jonathan is a seasoned campaigner who has worked with several SEO companies Melbourne. As a consultant he helps SEO companies in Melbourne offer quality services to their clients.

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