Smart marketing tricks of supermarkets

Today's marketers do not get tired to look for new motifs and tricks, pushing people on the purchase of goods. Let’s get insight the supermarkets’ methods of attracting buyers. You’ll find that you are acquainted with some of them.

Sales, huge discounts, store opening discounts

The word "sale" really means partial and often a small discount on the part of the goods. The main idea of sales is to attract more visitors for one day.

If you see a sign that says about some fantastic sale, be prepared that the proposed discount will be given on the most useless items. Popular and famous "final sales" and "discounts in connection with the opening of the store" is nothing more than trying to get rid of the stale goods.

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BIG trolleys

On a psychological level you guess that empty space in your trolley has to be filled. Otherwise, you feel some internal discomfort. Big trolley equals big expenses. Here's a psychological trick.

$2.99

Supermarkets do not like full prices, i.e. they don’t want to see numbers rounded. The like such prices as $0.99, $1.99, $2.99, etc. A nine in the price tag works wonders. This effect is called charm prices.

Colors, music, odor

This method is not very successful because all of us have different tastes, we do like different color and music. Thus, some buyers may be scared away by certain type of music or very strong odor, causing discomfort.

Cash register

Place near cash register is filled with the variety of goods. There are all kinds of chewing gums, chocolate, Snickerses, candy bars, cigarettes, lighters, batteries and other stuff. While the client is in the queue, he or she is constantly looking at these products and cannot take his/her eyes off them. Do not yield to such tricks. It’s just another way to waste your money!

How to avoid unnecessary purchases

• Try to make a list of products before you go to the supermarket in order not to buy goods that you don’t need;
• Take determined amount money that will keep your expenses in frames. Do not use bank cards;
• If you were not going to buy some item, do not change your mind and do not buy it just because of vivid color or advertising.

About the author: Cara Harkless is a PR manager and writer, she is proud to be a part of Order-essay.com where she creates amazing articles.Cara is a breakdance wannabe and passionate pastry baker. Isn't it a perfect combination of interests!

Cara Harkless is a PR manager and writer, she is proud to be a part of Order-essay.com where she creates amazing articles. Cara is a breakdance wannabe and passionate pastry baker. Isn't it a perfect combination of interests!