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The Rise of Craft Beer Forces Innovation in Branding!

Author: John Swain
by John Swain
Posted: Jul 11, 2016

Quite a long time ago, big Beer was your only option, and depending on where you located, you had only a little of those selections. The label was not that necessary as it today is. The homemade beers get attention in local grocery shops due to the reasonable price and taste. Nowadays, the story has changed radically. To get the attention of beer lovers at grocery, beer bottles should be covered with a excellent designed labels which should have the details of brand name, logo and certain information about the beer is necessary. The beer market has a throat cutting competition in the market, and local beer makers have been conscious about the branding, beer label design, and logo designs to be attractive in the beer industry. The home made beer with an awesome designed label can be found in your local grocery. If you want to get a customized beer label then use these awesome ideas to make them more attractive:

Cartoons are pretty cool

Cartoons are cute and popular. One extraordinary example of novel branding is the making of Duff Beer. Though this meticulous beer wasn't marketed huge level. But through Internet sales it get a huge hit and proved that how consumers are really willing to make a deeper connection with traditional icons

Design It Your Own

Customization and personalization turned into a huge tool – I am sure if you are a big fan of local beers definitely you have noticed that these beers have their owned unique designed labels. The local breweries design their beer labels by own or designed from the local label designing company.

Green Packaging is always considered best

Cardboard plays a great role in packaging for the beer manufacturing Industry. Mostly it has a form of 6 to 12-pack containers and cases. So, it is up to you that how you can promote your beer brand in the market effortlessly. On the other hand, you have noticed that one of the Russian chains has created the ultimate green packaging which proved a big hit itself in the market.

It all About Art:

The brewers realize this simple fact that college going students seem to grasp instinctively - beer bottles and cans are works of art. So, tell me that who doesn't remember about the collection of college beer bottles? Well, a few brewers have taken the clue and are using those beer bottles and cans as work of art for some appealing fascinating art.

However, as you have noticed that beer label design efforts have definitely changed in recent years. The local beer makers find innovative ways to make their offerings stand out in the beer market. For beer lovers, that shift in branding system results in some attractive fascinating bottling and packaging designs to try out.

About the Author

Packaging Arts specializes in high quality packaging, labels, and display designs. Our experts can form a brand name of your business through our effective services. Call us today!

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Author: John Swain

John Swain

Member since: Mar 15, 2016
Published articles: 24

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