Pocket Friendly Ways To Market Your Business

Marketing is the lifeline of any business. Your enterprise won’t be able to survive for long if you avoid promoting it.

Some do it periodically. They think of marketing like a trip to dentist, only once or twice a year; or when you face severe pains with customers. They fail to understand that if done more frequently, business gets easier. Of course, not everyone has a deep pocket. Small business owners always face problems with promoting their business. They have really limited resources, whereas mainstream ways of marketing are generally costly. So what should be done in this case?

Well, you can still do a lot more than you think. Here are some ideas that may help you get even with marketing stuff.

• Make your customers feel special. Make them feel recognized, even if they are new. No matter if you are an online or offline business, give them as good service as possible. Give them promotional gifts, like promotional pens or handwritten messages expressing gratitude. These things will cost you pennies, but will ensure customer loyalty.
• Business cards are actually an inseparable asset for your business. They contain all your information. But do you know a fun fact? Most of the business cards are tossed away after few hours of meeting! That’s why, we advice to create a business card that prospects actually keep. Like personalized key chains or notepads with your tagline and business contact printed on every page. The recipient will use it for sure, and whenever he does that, he’ll be reminded of you.
• Learn to recognize and differentiate between profitable and dormant customers. You seriously need to stop investing your valuable time and energy in pushing the idle clientele who aren’t generating you any gains. Instead, use your resources on customers who can profit you and help you boost your sales. For this, you need to take an in-depth look at your customer profitability data and direct premium services; and then market accordingly to customers who count.
• Participate in trade shows, conferences, and other such events where you think you can boast your business. This will give your brand recognition.
• Keep your business active on social media; it will give you a huge audience. Regularly update your website with press releases. Try to keep your business in the limelight. This all may sound little laborious, but once your brand gets viral, you’ll be a name on every person’s tongue for the services/products of your company.
• Remember, being on editorial news attracts more viewers than paid media. For starters, start posting expert advices to solve problems or frequently asked questions which are directly or indirectly related to your business.
• Participate in charity events, or invite kids or masses or whoever your target customers are. Gift them something which may help them remember you, like custom wristbands, it’ll be worth pennies and will attract media attention too.

There are many ideas pocket friendly that you can employ to promote your business effectively. All you need is to brainstorm according to your industry. To check out custom mugs and custom water bottles, visit http://www.conceptplus.ca/.

About The Author

Jimmy Davis is a marketing expert who also likes to write various articles and blogs, helping small business houses in generating maximum impact from their marketing strategies. He recommends ConceptPlus.ca as the best name to trust if you are looking for promotional items like personalized coffee mugs, wine glasses, pens, t-shirts and the like.

Jimmy Davis is a marketing expert who also likes to write various articles and blogs, helping small business houses in generating maximum impact from their marketing strategies.