Why Do You Need Professional WordPress and Genesis Developer For Your Business Website?

WordPress and Genesis have lowered the entry barrier to such a level that every other person is a WordPress developer or a Genesis developer. The famous 2 minute WordPress install combined with the ease of installing and using Genesis child themes has made it easy even for the entry level coders to pitch themselves as developers.

No doubt WordPress is powering 25% on the internet. Anyone can and it is literally anyone…can install WordPress, choose a free theme from WordPress repository (or buy a top notch premium theme) and set-up a website is minutes.

But let’s face the truth.

For the website to excel at professionalism, performance, search optimization and user-experience you definitely need a "WordPress developer", someone who is a developer in the truest sense. And knows the ins and outs of WordPress.

Someone who can install WordPress and set-up a Genesis child theme for you is not a developer by virtue. A developer is the one who knows all the secrets of the trade. He is the one who knows how to establish the brand identity and value for your website.

He knows how to make your website work for you and he knows how to generate revenue from your business website.

WordPress developer or a Genesis developer we are referring here is not a novice. He has seen it and he has done it — building websites that work magic for the business in terms of growth and revenue.

If you get a WordPress website done by a novice, all you end up is a website that is just a website. A website which has:

No purpose, no optimization and no future.

It falls flat on the face even without picking up sales and traffic.

If it’s your business website, give it some thought and shortlist the best WordPress professional or consultant out there.

A professional WordPress developer keeps in mind all the aspects of a successful business website.

Right from the graphic design to landing page optimization, he will take care of just about anything it takes to churn out a beautifully functional website that just works. And a working website doesn’t mean that it looks and functions flawlessly, it means it:

1. Looks and functions flawlessly
2. Ranks well in the search results
3. Gains traffic and generates more and more sales per day

Such a website is yields an increased ROI (Return on Investment) and continually grows in terms of visitors and revenue.

But how can you decide if the WordPress / Genesis developer you are dealing with is professional or not?

Well, the answer is, by checking his credentials. Don’t fall for the false fluff. Here are 3 simple steps you can follow to zero down at the best developer:

Step One

Start with examining the developer’s own website. Don’t forget to check out the portfolio to see the projects he has done till date and the testimonials he has gained while working with the clients. A developer can sometimes indulge in showcasing fake projects and testimonials. So the next step to get the solid ground about the developer’s work.

Step Two

The next step is to check out his contributions to the community. So for example, check out the theme and plugins developed by the WordPress developer and the kind of involvement he has in forums. Check the number of times his themes and plugins are downloaded and check the support requests. This will give you a fair idea about the professionalism of the developer.

Step Three

Assess the skillset of the developer by interviewing him and checking with him if he understands your requirements. Try to learn about his process and activities involved in delivering successful websites. An experienced developer will always be confident and will have more knowledge and a refined workflow than the one who is just starting.

Your business website needs the experience and expertise of seasoned WordPress developer. Assess the developer in time and hire the right person for the job.

Shivanand Sharma is a WordPress Genesis Developer . He is the author of several free and premium WordPress themes and plugins.