Custom website development trends to watch in 2016

Just like fashion, trends in web design also have a tendency to come and go with time. Some of these trends however, end up sticking with the masses, owing to the huge difference they create in generating better user experiences. Take responsive design, for instance – a concept that, in the past, was seldom given importance to, but now, it is a parameter that no website can think to survive without.

Now, with technological advancement, it’s time to unfold some of the trends in the custom website development world that may soon fade into the background and ideas that are here to stay. Here is a round-up of the most prominent trends of custom website development that have surfaced this year.

• The Hamburger Menu

An idea that started with making websites more user and mobile friendly, The Hamburger Menu soon made its way into desktop sites as well. Placing your entire navigation in one, easily recognisable icon, is definitely the top trend of the year – one that has definitely succeeded in making websites look clean, sleek and more elegant. There are downsides though – not every website is suitable to this trend, especially e-commerce and news portals that depend on users finding relevant content faster. But if used wisely, The Hamburger Menu can definitely add a decadent twist to your website.

• The Long Scroll

There was a time when developers had to struggle with placing every important element of a website above-the-fold. That is an era long gone! Today, everyone is used to scrolling (all thanks to smartphone browsing!) and it is a trend that has allowed custom website developers to experiment with The Long Scroll in desktop sites as well. The concept brings more creative freedom to the platform and works extremely well for sites that wish to lure customers through the means of storytelling. If used well, The Long Scroll can definitely get your website visitor hooked to what you are offering.

#The Hero Image

Another trend that has come about when the internet decided to ditch the idea of above-the-fold! The Hero Image capitalises on the strongest tool that a website has to capture the attention of an internet user – vision. They are high-def, ultra-communicative and extremely catchy introductory images which are often accompanied by a sentence and a call to action. Hero Headers or Images allow you to get the most out of your homepage. They make websites visually more appealing, hence they increase the chances of visitors sticking around. Hero images are the next big thing on the Internet as they can spruce up the design and build depth into web page content.

• The responsive design

Responsive web design has become astonishingly popular due to the growing usage of mobiles and tablets to browse internet. A responsive web page will reformat them according to the device they are displayed on, thus allowing users to grab complete information without any difficulty. Also, a responsive web design has its own SEO benefits, as Google favours mobile-optimized sites for targeting mobile users. Responsive web design is growing more as a practice than as a trend. They offer the modern appeal of the website to the modern users and is the best way to make the most of mobile and tablets’ traffic.

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