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Bulk SMS marketing ideas for Easter

Author: Natasha Williams
by Natasha Williams
Posted: Jun 10, 2016

Easter is generally considered a celebration of new beginnings, renewal. Easter means chocolate eggs, Easter bunny and 4 day long weekend.

But, you must not forget that while schools are closed and homes are thus filled with the excitement that only the idea of tempting chocolate eggs can bring, for the business world however it is another great time for the business. Don’t get too engulfed in the celebrations and postpone things until ‘after the holidays’, but instead, think about how this seasonal celebration can assist your SMS marketing efforts.

For all marketers, this is a great time to ramp up your bulk SMS marketing campaigns and leverage the Easter weekend. Start creating new campaigns now because the opportunities are innumerable.

  • 1. Clubs/pubs: Socializing will be this holiday season, like always.
  • 2. Cafes/restaurants: Families love to enjoy sumptuous meals during the holiday period.
  • 3. Retail: The latest collection is in the store, clients will be excited to hear about new arrivals, discounts and offers.
  • 4. Weekends away for two: with the long Easter weekend, romantic getaways are common.
  • 5. Family adventure breaks: the kids are excited to get away.
  • 6. Family hotel breaks: Families love to visit exotic locations and stay in luxurious hotels.
  • 7. Stags/Hens: This market is prevalent year round. So, target people who are getting married this year by giving them offers on clubbing, pubbing, partying out and eating.

Worldwide, each year, billions of pounds of chocolate are consumed and what can be a better time than Easter to trade in on world’s sweet temptation.

So why bulk SMS?

  • In addition, to the clear cost effectiveness of text message marketing, there are a number of other benefits of SMS marketing too; here we are listing a few of them.
  • More people use SMS over phone calls. You will be surprised to know 97.5% of SMS are read within 3 minutes of being received.
  • Studies show that 81% of adults keep their mobile phones switched on at all times, even when sleeping.
  • Sending an SMS with SMS gateway API is not just read faster than an email, but it is more likely to be opened and read, other than the fact that most emails can get lost in spam or junk folders.
  • More importantly response rates for SMS are four times higher than other direct communication channels.

These facts can’t be denied.

So, why not this Easter, make the use of smart messaging service. Smart messaging service allows you to conduct high volume, SMS marketing campaigns, by sending texts to people in your subscribers list.

You can send your text messages instantly, as well as schedule it at a time when more responses are expected. So, start by finding a reputed bulk SMS service provider now.

About the Author

I am Natasha Williams from India, working with Indore based Bulk Sms Service Provider company as a Content Writer.

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Author: Natasha Williams

Natasha Williams

Member since: Feb 22, 2016
Published articles: 5

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