Types of Corporate Event Planning That Can Require Professional Assistance

Corporate event planning requires a high level of expertise which a company’s HR department may not possess. They therefore often depend on the services of professional event planning companies to organize corporate events. Corporate event planners have the expertise to handle a wide range of events such as press conferences, annual general meetings etc.

Corporate events form an integral part of the annual calendar of companies. But organizing big events such as annual general meetings and press conferences is not often possible for the HR department. This is because the HR department is often preoccupied with other tasks. So, they often outsource the handling of such events to companies that offer corporate event planning services. Here are the different types of corporate events that require professional assistance: -

Employee felicitation ceremonies

These types of events are organized by the company once or twice in a year. The main motive of organizing these functions is to honor employees with awards for their performance over the year. These types of programs play a major role in enhancing the motivation level of staff. If a company has a large staff, then they may require a separate venue to handle such an event. The companies that offer corporate meeting planning services will book the venue on behalf of the company. They will also make the necessary decorations for the important event. Therefore, the HR team won’t have to be personally involved in making arrangements for such an event.

Annual general meetings

Annual general meetings are attended not only by members of high management but also by shareholders. Creating a good impression is essential in order to maintain a good corporate image in their eyes. An event planning company will come up with plans for making arrangements for the occasion. They will also make sure that the people who come for the meeting are offered with refreshments. Handling such events with a high level of professionalism can improve relations between an organization and its shareholders. It will also help the HR department in paying attention to the core aspects of their work.

Product launches

Product launches are one of those occasions when a company comes up with a new product. Gaining a favorable amount of media coverage is essential during such occasions. Corporate event planners in Denver and Colorado send invitations on behalf of their clients to major media houses. They also make suitable arrangements for the journalists who come to cover the event. This helps them in ensuring that their client gets a good coverage in well-known newspapers and channels. As a result, the product launch gains a good deal of publicity and can help a company draw the attention of its customer base.

Press conferences

Press conferences are often organized by companies in order to gain media coverage for new tie-ups. It may not be possible for the HR department to send out invitations to different media houses on their own. Event planning companies have a vast network. Using their networking skills, they send invitations to different media houses in order to cover the event. They also send out press releases prepared by the company across the different media houses. This helps an organization draw the attention of major media houses to organize the press conference and gain substantial press coverage.

The author is an event management professional with years of experience in corporate event planning. The ideas that have been expressed by him in the article are personal and based on his own experience.