Use of Freebies to boost Market Sales

Everyone love gifts whether they get it occasionally or just for fun. Gifts are rather great way to show someone that we care for them and in return we receive loyalty and trust of that person. The same way works in the market world. As along with the growing population, competition in market is also expanding and number of products varying from one category to another. Hence it becomes very difficult for one brand to retain its position in the market and if, along with it any new firm launches its own products and services then the chances are very few for that product to hit the sale records and make out space for itself in already existing competitive market, just because of the lack of customers trust on newly launched product.

Generally the criteria for any new product to increase its visibility are through marketing or advertisement. But it is a elongated process and takes time to increase the brand visibility among new customers. In this case if you want instant results for your brand and products then "Freebie Marketing" is possibly best option for any new player. It is a simple method by which you offer goods or services to promote your brand. This not only increase brand visibility but also boost the sales of your newly launched product. This method is a proven way of attracting new customers and encouraging brand loyalty.

It’s a common fact that customers can’t trust your brand till they have tried it and to create a visibility among common audience is not an easy task at all. The popular freebie marketing model is called "freemium" and under this any firm offers services free of charge as a trial version. Once customers have used it and engage a sense of loyalty with it, they often feel compelled to patronize your business, either on the spot or later in future. This strategy plays into a fundamental aspect of human psychology that some experts call "the norm of reciprocation".

You can use freebies to boost your business sales and have huge profit from it. Here’s how:

Set your target Goal: Before setting your target goal it is very essential to find out what exactly you want from your business, as in business world word "Profit" doesn’t limit to making money. It can have its own other types depending upon the nature of your business and this particularly involves,

• Generate profit
• Increase brand visibility
• Get qualified leads
• Boost you website traffic
• Generating awareness among people
• Building a relationship of trust and loyalty
• Increase your business globally
• Get more people to subscribe your new letter
• Getting visibility through social platform

These are the prime factors based on which any marketer set his goals for business.

Choose the Right Freebie: The best freebie for your business is that using which you not only get leads but also gain profit, and the best example is giving free e-books on the subscription of news letter. This way you are connecting to large audience at cost of almost nothing. While other types of freebies include,

• Software and mobile apps
• White papers
• Promotional products
• A free consultation
• Samples of foods or snack items
• Free beauty products
• Free healthcare packages

After figuring out what you’d like to promote, think about joining services with another local business to cross-promote complementary products or offer a deal. This expands the types of free products you can offer and the potential target audience that receives them.

In the meantime contact websites, blogs, forums, and other social platforms that look for online promotions and ask them to share your offer with their freebie-hungry readers or subscribers. You’ll for sure get enhanced visibility, and their readers or users win, too.

Alia Gupta is managing brand promotion of free samples In India and managing overall operations for this website.