The Ever-Growing Popularity of McDonald’s in India

India’s loves its fast food. And what better than a McDonald’s burger when the idea is to have a fulfilling meal that tantalizes your taste buds the way u want. The growth of McDonald’s in India emanates predominantly from the fact the country loves gorging on the sumptuous burgers offered by the world’s largest fast food chain. It is this very love for McDonald’s that has inspired the company to increase its footprint massively in India. Since the first McDonald’s first outlet was opened in India, it has only been a story of great success. India is one of the biggest markets for McDonald’s in Asia.

Recognized in India by its trademark ‘M’ logo also known as the golden arch as in the rest of the world, McDonald’s menu is one of the vastest and offers something special to everyone be it the happy price menu, extra value meals, happy meals or beverages. McDonald’s has also included a breakfast menu for customers who are early risers and like visiting the outlet early on in the day for a tasty start.

It is incredible how McDonald’s has worked upon different arrangements through various experiments to adjust itself with the local delicacies and food related sensitivities of different countries. In India, in particular, it has done a tremendous job to diversify itself with the extremely nuanced approach towards cuisines and food habits. Although beef items are a part of the McDonald’s global menu, however, taking into account religious beliefs of people in India, it does not serve beef products in its restaurants in India. Instead there is an array of chicken and fish items on the menu. Not just the non-veg products but the vegetarian wraps and burgers are also high in demand in India.

It is this popularity that has led to a massive rise in the number of McDonald’s restaurants in India. It is estimated that by 2022 there will be 500 McDonald’s outlets across west and south India in 50-55 cities. The company is currently racing forward with 30 to 50 new stores each year to strengthen its footprint. It is amazing how the fast food chain has managed to enhance its geographic spread in south India in almost a decade by building over 85 restaurants. McDonald’s has a reputation of focusing largely in its existing markets. It is with this idea that it plans to open 30-35 per cent of its restaurants in new cities.

The introduction of McCafe has played a major role in presenting McDonald’s in a new way. Today McDonald’s is also seen as a major coffee joint. Through McCafe, McDonald’s intends to establish itself as a popular coffee chain in India.

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