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Social Media in the Hotel Industry Today

Author: John Andrew
by John Andrew
Posted: Jun 16, 2016

Social networking is among the most effective forces driving your accommodation industry today, playing a vital role within the customers travel experience from planning their visit to posting photos, updates and reviews of the vacation. Your accommodation industry is dependent heavily on word-of-mouth and also the spread of opinions, and internet sites supply the ideal platform with this.

81% of vacationers stated reviews were important when selecting expensive hotels.

70% of customers stated travel reviews had the greatest effect on their buying behavior.

43% of hoteliers think that social networking produces a few of the greatest ROIs.

40% of vacationers publish reviews.

38% of U.S. vacationers use internet sites to talk about their encounters on a trip.

Social discussing includes a huge affect on travel reservations. Of individuals who used sites like Facebook, Twitter, TripAdvisor, Google and LinkedIn to analyze departure date:

52% transformed their original plans.

33% transformed their hotel.

10% transformed their resort.

7% transformed their destination.

TripAdvisor for Business

83% of participants usually consult TripAdvisor reviews before booking expensive hotels.

70% of senior hospitality professionals say TripAdvisor may be the #1 site that influences clients.


  1. of Facebook fans are more inclined to purchase the brands to follow or are keen on.
  2. of Facebook customers stated their friends’ photos inspired their holiday choice and departure date.


79% of Twitter fans are more inclined to recommend a brandname after being a follower.

67% of Twitter fans are more inclined to buy brands to follow or are keen on.


81% of U.S. online customers say they trust information and suggestions about Pinterest.

20% of total social recommendations to commerce sites originate from Pinterest.

With all the information available the question for you is, "can your hotel afford to not increase your social networking presence?"

Listed here are 7 tips to obtain your hotel social campaign began:

1. Create social networking pages on Facebook, Twitter, LinkedIn,Buying Instagram Followers and Google. Bear in mind that Google likes would be the #1 method to boost seo.

  1. Make use of your property logo design for the profile picture.
  2. Make certain you possess an appealing, aesthetically attractive header image that showcases your home.
  3. Make certain your contact details and website address are on the page.
  4. On Facebook make sure to make use of the "book now" button feature.
  5. Publish across all social networking platforms daily.
  6. Only one in five posts ought to be self marketing.

Check out this great website Raisework to get more followers on Instagram, Twitter and Facebook.

About the Author

John is social a social media marketer based in united states, tx.

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Author: John Andrew

John Andrew

Member since: Jun 15, 2016
Published articles: 1

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