Leave Behind a Mark with Impactful Business Card Designs

A business card is an essential tool in any marketing plan. It would not be too far-fetched to call it a powerful weapon in a professional’s arsenal. Business cards are the first concrete expression that a potential client, investor, or customer has of you and your company. Business cards are promotional tools, most useful when they are used to established contact.

Good business card designs convey your organization’s individuality. They advertise and promote your company products and services while being flexible in giving and receiving. It has been suggested that it is always better to create a unique and memorable first impression with your business cards than rely on your pitch alone.

Here are a few pointers and ideas for designing an impactful business card.

• Basic card with hand-lettered typography: A basic business card is usually printed in black or white ink. This is the simplest style you can choose utility without distractions is what you need. Hand-lettered fonts add a charming, personal touch to minimalistic business cards. The design is simple, and the information is crisp and clear.
• Picture card with contact details: Images or pictures are desirable when an immediate idea needs to be conveyed without words. Having your own picture on the business card will help a contact remember you when you see them again. Also, including all your relevant contact details enhances the value of the card.
• Hire a professional designer: A professional designer can get more out of a business card that you can on your own. Hiring a professional eliminates possibilities poor design elements, typographical errors, and incorrect colours usage – undesirable features that commonly plague self-designed business cards. Such mistakes can instantly ruin the impression of you and your company.
• Use high-quality paper: A heavy or thick card demonstrates the professional quality you exhibit in every aspect of your company. Fragile or uneven cards are indicative of unprofessional businesses that do not pay attention to detail.
• Multi-purpose cards: A card can be more than just promotional material. It can also provide valuable information which your clients need about you, your organization, and your products. For instance, a hotel business card may add a map guiding visitors. QR codes provide a novel way to include a large amount of information in a small space. If possible, incorporate everything from sales pitch in some aspect of the card’s design.
• Convey at a glance: Creatively designed business cards are very useful for some professionals. You can reflect your work with the card’s design. A welding business can design a card that resembles two metal sheets with a weld through the middle. A piano instructor’s card can include the piano keys or even musical notation.

It is important to get the basics right - correct spellings, clutter-free details, and handy information will ensure your business card leaves an impact on whoever you hand it to.

a href=http://www.pixelo.ie/Pixelo Design specializes in logo design, brochure design, website design, graphic design and much more. Pixelo Design also offers graphic design for pharmaceuticals & small business.