Some Factors to Consider for a Good Content Marketing Campaign

Online sales can represent an untapped opportunity for many businesses. To attract visitors, companies would require a comprehensive digital marketing strategy, in particular for their online platforms. Such a strategy can become effective if important factors such as quality content, online traffic monitoring tools, translations, etc, are considered.

In 2015, Ecommerce in Sweden had reached € 5.36 billion. The online sales now represent 12% of all retail sales. With an increase of 19% in total revenues in 2015, the online market has become a lucrative opportunity for businesses (Ecommerce News, ECOMMERCE IN SWEDEN INCREASED BY 19% TO €5.36BN IN 2015, 2016). In order to tap into the online market, businesses should design a comprehensive marketing strategy, in particular for their online platforms. The following are a few important factors to consider before designing an effective strategy.

Long Form Content: According to an analysis of over 100 million articles, long blog posts are more liked and shared by users. Such content pieces are among the top 10% of the most popular content on the internet. The research also points to several other factors which make content posts popular. Marketers can add author bios to content pieces, mix written content with images and optimize promotions by publishing content on certain special days, etc (Noah Kagan, WHY CONTENT GOES VIRAL: WHAT ANALYZING 100 MILLION ARTICLES TAUGHT US, 2014).

Long content pieces and their popularity can baffle some people. However, seemingly tedious and boring pieces can provide excellent information to readers. For example, ‘how to do something’ blogs can provide a great platform for interaction. Such platforms help people who share common hobbies or professional interests. These content pieces can inspire learners as well as experts by supporting their natural curiosity. Long form of content pieces can be used by businesses to establish themselves as thoughtful leaders in an industry. Such pieces can also be used to help employees learn from each other.

Monitoring Tools: Content marketing can require a lot of research for creating content and monitoring feedback from readers. Businesses can encourage content marketing teams to use a variety of apps available online to store hundreds of links and organize information properly. Such applications can help create an in-depth digital database of information for organizations.

Organizations can also monitor feedback from users using various applications. Various brand monitoring tools can be used to reply to comments about a brand and asses the buzz generated by online users and internet surfers. Google Analytics can also help provide essential insights about clientele and increase click through rates for a direct monetary benefit.

Bra Språkgranskare and Translators: In the virtual world, businesses may find themselves interacting with a global clientele who are interested in products and services. In order to effectively deliver their pitch, businesses can employ translation and proofreading services. While there are many online translation and proofreading tools and applications, a high level of accuracy and expertise would be required for B2B communications. This might mean that businesses would professional help with proofreading and translations.

Additionally, businesses that operate within sensitive and highly precise fields could benefit from professional assistance for proofreading. For example, translation and språkgranskning i medicin related texts and information can help pharmaceutical or medical equipment companies conduct business without any misunderstandings with medical establishments and hospitals situated in different regions. Multinational companies can also make use of such services when it comes promoting themselves to foreign clients via content marketing.

Translation and proof reading could be applicable to the long form of content, especially in cases where such content is accessed and distributed by users from different parts of the world. Businesses can hire proffesionell språkgranskare and translators for an advertising campaign online or for dealing with content based projects from foreign clients. One company that offers proofreading and translation services is Novoterm. More information can be found on the website.