21st Century Business: How Custom Security Labels Protect your Brand

If you're a into manufacturing in any scale, protecting your brand from competition - both legitimate or otherwise is vital to making your product a success. In this regard, packaging and labeling are key areas of concern for any manufacturer. However, protecting your labeling solutions is a matter of clever management and proper vendors.

One of the key advantages of a localized Security Label Manufacturer is to provide you a reliable and supply of brand identifying labels WITHOUT raising your cost factor by a great extent. A local supplier will ensure steady supply, better pricing, and also make it easier for you to make necessary changes to your labeling and packaging as is required from time to time!

However, it is quite important to understand the advantages of various kinds of security labels. Manufacturers may provide you ample information about their services and products; but here are certain key factors that you need to know about better cost-management during labeling -

1. If your product is any kind of 'consumable' item - be it Fruit Juice or Pharmaceuticals; a uniquely identifiable hologram label is always better recognized by customers and brand patrons. However, Manufacturing Date and Batch Details are also vital factors; for which you need more "Tamper-Proof" security labels. Manufacturers are always willing to oblige, and customize the label to you specific requirements. Make sure that the hologram is designed unique to your brand, and rest of the printing costs kept minimal!

2. If you are into the manufacturing of more durable products like electronics, or home decor equipment - a Metalized foil with PET or other forms of film coating would be better suited. since your products will face much more rough handling during freight; ask your security label manufacturer for specialized labels that can bear with rough handling.

1. For any kind of FMCG products, you label needs to have printed bar coding to make it easier during handling at supermarkets and other points of sale with modern electronic tagging and billing systems. However, make sure that your vendor provides you with affordable printing solutions; yet well-printed security labels. Manufacturers with the right equipment can ensure minimal smudging, and hence affordable security labels that cause minimal billing errors.
2. For FMCD products like washing machines or home PCs, the reliability of bar coding is equally important; but ensure that it has a proper magnetic strip, and necessary durability to last through the warranty period. Look online for reliable Security Label manufacturers with the right options. It's alright to invest well on your brand security if you profit margins are higher!