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Online Shopping Sites Focus On Providing Excellent Shopping Experience
Posted: Jun 23, 2016
There are many online shopping platforms that online merchants can choose from. The differences between these carts can be significant, so knowing what features matter is important. For instance, there are some shopping cart features that either improve the shopping experience for the consumer or make it easier for the merchant like large, functional product images.Now when you buy women clothing online shopping for some household product, the product image is the only opportunity you have to see that product. And therefore,if the product image is not impressive from the photo, customers aren’t going to buy. Although product images are essentially a standard feature on all shopping carts or ecommerce platforms, it is important to find a solution that is flexible enough to allow you or your developer to resize the images, since bigger is usually better. It is also helpful if the cart supports product image zooming. Some clothing retailers use 417 by 561 pixel product images on their product pages. In this way, shoppers may also see a larger version of the image, which are 683 by 792 pixels. Then we have product reviews. While there may not be a perfect one-to-one relationship between consumer opinions posted online and product reviews on an ecommerce site, there are online buying behaviour studies that show that it is imperative that a shopping cart either includes support for product reviews right out of the box or has an easy way to implement third party product reviews.Several very successful online stores make excellent use of product reviews. Their navigation makes it much easier for shoppers to find just what they are looking for on an ecommerce site. This kind of navigation divides products into rational sub-categories, and displays those sub-categories as product filters. Using this kind of a system, shoppers may drill down to products based on price, colour, features, or attributes. One more feature that separates a good shopping site from other online shopping sites for women is the single page, fast checkout feature. Actually paying for a purchase online is the last hurdle a shopper must traverse before completing an order. A shopper interested in buying wants to complete this step as quickly as possible, and a merchant should try to get out of the way.Just like the supermarket, online shoppers are looking for the shortest line. One of the simplest methods to speeding checkout is to limit the checkout form to as few fields as possible and keep the entire form on a single page to avoid loading a new page at each stage of the checkout process.
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