Aditya Birla Fashion Launches IZABEL LONDON in INDIA

Aditya Birla Fashion reported on Thursday that International brand label "Izabel London" and Pantaloons (a division of the Aditya Birla Group) will be signing an exclusive deal.This international brand will enrich Pantaloon’s rich portfolio of exclusive brand.

ABOUT PANTALOONS AND ADITYA BIRLA FASHION

Fashion is a distinctive trend.Pantaloons has come a long way in the field of fashion and presently it is one of the leading fashion retailers in India. It has been promoting various national and international brands. Adding Izabel London in its existing grand portfolio would be another feather in its cap.Pantaloons today retails over 200 licensed and international brands including Rangmanch, Ajile, Honey, Akkriti, Chalk,etc. It also retails partner brands such as John Miller, Levis and Lee Cooper in menswear; Jealous 21,109*F and Kraus in women's western wear. The consolidation of Madurai Fashion Division, Pantaloons Fashion and Retail and Madurai Fashion and Retail led to the emergence of Aditya Birla Fashion. Aditya Birla Fashion is considered as the No 1. Fashion Lifestyle entity of the Country.The second-largest player in viscose filament yarn, it caters to around 375 cities and proclaims to create more than 20,000 new designs every year.

ABOUT IZABEL LONDON

Izabel London is a contemporary London based brand providing all kinds of comforting wear, including easy tunics, shrugs, maxi dresses etc for every fashion loving woman. Izabel London's comfortable dresses and tunics have been infused with 'Liva'. This fabric adds softness and fluidity, making the garments more enjoyable and fun to show-off. The Izabel London’s collection exhibits diverse collections such as ROAD TO DIVINITY and INDIGO RUSH The former took inspiration from Morocco which has a a rich and varied history. Also the later, INDIGO RUSH seeks inspiration from the Middle East ‘Arabic’ influences of blues and indigoes. The C.E.O of Pantaloons- Shital Mehta seemed delighted to include Izabel London in their women’s wear section at "WOW PRICES". Mr. Mehta also feels that the brand has already won several hearts. According to him, the women’s wear segment is growing rapidly and contributes a lot to their overall business. The sole motto was to create exciting moments for their customers.

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