How should start-ups use digital marketing to succeed?

Starting a business is quite an exciting time. However, the theory ‘build it and they will come’ doesn’t hold much relevance and the success stories that one hear are frequently the result of years of hard work. In simple words, start-up marketing is a unique challenge most of the time due to limited resources, irrespective of time, money or talent. Here, you need to ensure that every effort, no matter how small, is well planned and well executed. Start-up marketing is an entirely different thing. The secret probably lies in combining the appropriate channels: PR and Content Marketing.

Today, people are smart and are constantly connected digitally. They search and consume information via search engines, social platforms, media sites, forums, blogs, video sites and more and do not settle for anything less than the best. This pursuit will not end until they find the best value at a competitive price. The entire digital journey of the consumer is an opportunity for businesses to increase awareness, tempt potential customers, get traffic and generate sales. By making use of effective digital marketing strategies, creative marketing communications and accurate audience targeting, start-ups can and must gain exposure. You need a solid foundation before you begin to lay bricks and a successful start- up marketing strategy follows that same principle. Given ahead are some ways that if adopted can help start-ups gain momentum.

Tips for start-ups to succeed in Digital Marketing

Start off Right

Digital marketing is quite a task and with the availability of numerous channels and techniques, at times can be very confusing. Instead of worrying about it, it’s best to begin with your customers. You are the best judge for your product, so before taking on any marketing initiative, it’s absolutely necessary to know everything possible about your potential customers.

Integrated Digital Marketing

Integrated digital marketing is using multiple digital marketing channels to reach customers online. You need this type of digital marketing in order to build a brand and grow. If your clients search for your products and services via search engines, you need to be there. You also need to be there when they visit social sites. Also, when they consume online content related to what you offer, you need to be there too. An integrated digital marketing approach takes all these into account for start-ups.

Social Media Marketing

There are some start-up companies who feel that social media is not profitable, whereas most believe it to be extremely useful. Of those who believe in the efficacy of this medium, only a few know the ways to use it. If you look in a broad sense, social media serves three purposes – branding, awareness and customer acquisition. This medium can be used greatly to get your story in front of clients, investors and anyone active on social medium. With good remarketing and an engaged community, start-ups can reinforce their brand when people locate them on any of the social platforms.

Digital PR

Online PR can work wonders for any start-up. You can invest time in brainstorming ideas for a press release. Working with a good PR agency has several benefits as it can send your story to relevant bloggers and journalists. If they find your story persuasive, they will share it with the world. Your press release must be amazing for any PR campaign to work and if it’s so then you’ll get amazing results with.

Author Bio

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading Web Designing Company in Andheri that provides the best SEO Services in Mumbai , web design and development services, SEO and social media management services to full-service marketing firms as well as end clients.

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Redditch, UK.