Remarkable Growth of Internet Marketing in Ottawa

The internet has long been an important part of marketing strategies for businesses. Through the years, game-changing tactics and methodologies have made their mark in history, causing remarkable growth in the industry. The following provides a unique insight on the biggest milestones in internet marketing that made a great worldwide impact and influenced how internet marketing is done in Canada and the rest of the world:

• It all started with simple email marketing. The first remarkably successful online marketing method was based on traditional, age-old, and proven marketing principles. Email marketing is largely modeled after direct mail marketing, wherein businesses would send out marketing messages in the form of promotions, newsletters, discount vouchers, coupons, product catalogs, etc. to their consumer mailing list. However, now this is done electronically, using electronically and digitally generated messages that go straight into consumers' email inboxes.
• Along came huge advancements in browser technology, which allowed for even more efficient means to market businesses. From SEO to e-commerce, web advertising, social media, and today's mobile apps, internet marketing has truly come a long way in terms of growth, changing the way businesses strategize for their overall marketing plans.
• SEO is among the most powerful and long-standing web marketing methodologies, followed by search engine marketing, which very effectively complements organic traffic generation through paid advertisements and PPC campaigns.
• E-commerce, which gives businesses the means to sell their goods and services online, has also changed the way companies conduct business quite dramatically. Case in point, the growth of giant e-commerce sites like Amazon and eBay, which many business analysts were skeptical about. Years ago, people wouldn't dare use their credit cards online. Today, however, a huge percentage of web activity accounts for online shopping and trading. Purchasing products and services online has become common practice for consumers, giving businesses a more convenient means to provide for their customers' needs.
• Social media is another major platform for web marketing that businesses should explore. As social media use rises, so does the potential market that businesses can reach out to through these networks. Social media also allows for more efficient and deeper engagement between businesses and consumers.
• The proliferation of mobile and web-enabled devices has also led to the proliferation of mobile applications and programs, which many businesses continually use as great platforms for disseminating marketing messages to their consumers as well as providing them the services they need.

Envivo Digital is one of the leading online marketing agencies in Canada. It is a service-based agency that provides its clients customized solutions to grow their business and achieve online success.