Bite into better ROI with Nichrome’s Snackpack

Snacks used to be an occasional indulgence. But no longer. According to a Nielson report, sales in the snacking category grew more than six-fold from 8,000 crore in 2004 to 47,000 crores in 2013. And it continues to thrive. In the savoury snacks market for instance, the Indian market has been forecasted to have the highest growth among all the other countries in the world – 16.6% between 2015 and 2020.

Potato chips are the bestselling snack in India. Valued at $468 million, the packaged potato chips market in India has experienced a 10 percent growth from 2014. However, the Indian snack market is varied and highly diversified, with preferences that differ from region to region. Currently, more than 50 percent of the snacks sold in India are sold unpackaged; but branded, packaged snacks are enjoying increasing popularity. Hectic lifestyles, urbanization, increase in purchasing power, growth in female work population, expansion of nuclear families and growing concerns of hygiene have led to the explosive growth of the packaged snacks market.

Indian consumers are increasingly inclined to quality, well-packaged snacks as these are commonly associated with greater credibility, longer shelf life and better product quality. Moreover, with the rapid growth of the packaged snack market in India, more snack companies are starting to sell their products across India, and abroad.

Small packs are an attractive market opportunity for snacks manufacturers. The demand for small snack packs has increased considerably over the past few years, especially in the rural regions. Here, price is a primary factor in snack purchase and small pack sizes are more affordable. Furthermore, a recent survey has found an increased preference for on-the-go snacking. Small snack packs being portable and convenient, caters to this demand.

Packaging is crucial in the marketing and sales strategy of snacks in India and abroad. Nichrome’s advanced Vertical Form, Fill and Seal (VFFS) snacks packaging machines or chips packing machine can help manufacturers gain share in this fast-growing industry. Nichrome’s potato chips packing machine i.e. Snackpack delivers 150 packs/min protecting the inherent fragility and odd shapes of snack foods while ensuring minimized costs and a highly efficient packaging process.

Chips packaging, namkeen packaging, dry fruits packaging, puffed snacks packaging, namkeen packaging – Nichrome’s Snackpack handles them all with effortless ease. Snackpack is a snacks pouch packaging machine designed for quick and tool-less changeover in size parts resulting in minimum product falling height. Its perforation system makes it possible to produce a chain of pouches. Its unique stripping action before cross sealing avoids product entrapping in seal.

For applications such as Chips, Puffed Snacks, Namkeen, Dry Fruits, Wrapped Candies, Macaroni, Biscuits, Pasta, Seeds, Breakfast Cereals, Nichrome is the Snacks Packaging machines supplier to go to for speed, efficiency, and enhanced ROI.

Nichrome is one of India’s Leading automatic Packaging Machines Manufacturers, offering a wide range of food and non food Packaging Machines