5 Customer Service Tips for 2016 from Salesforce Experts

Business success is dependent on customer satisfaction. B2B and even B2C business executives are focusing their efforts on customer service to strategically increase sales. Salesforce is one of the main customer management/relationship managers that help in the management of engagement with customers.

The following tips on customer service have been highlighted as the pathway to successful marketing and increased ROIs:

1. Customer understanding

You must be willing to put yourself in the customers’ shoes for you to gain their loyalty. This understanding will be better fostered by use of software or application systems that will keep all customer data as well as customer response. This will help in tackling future complaints or problems.

B2B and B2C customers are different and they must be treated differently because of the complexity of the services delivered and also the nature of business dealt with.

2. Utilizing technology

For success in business in this day and age, you must be tech-savvy. Use of technological applications like Salesforce and web analytical tools will help in evaluation of business performance. Gaining customer loyalty is also enhanced by use of the latest technological applications.

With all customer data in integrated systems, marketing, re-marketing and general communication to and from clients will be simplified. There is a comprehensive Salesforce CRM consulting guide that will help you manage your customers’ database and also increase your converted leads.

Cloud-based solutions will be important for prompt responses to clients from all over the world or your target geographical region.

3. Hire the right people

Customer service representatives are your brand ambassadors. This means that they should portray your business with the highest level of professional service delivery. Communication with customers and dealing with customer complaints should therefore be done with respect and integrity.

The right customer service representatives must be able to work collaboratively with clients better than numbers. You should also hire tech-savvy individuals with comprehensive understanding of the business and any expected emergent issues.

4. Use of many channels

Reaching to and interacting with your clients shouldn’t be through one channel. By having different channels of communication, you will be able to reach more clients in a timely manner. Having reliable alternative means of communication will help in building a good business brand.

Getting historical data of clients is also possible with many communication channels. This will culminate into more profits through saved time. You should also consider building a website with integrations for social media support to widen your reach to clients. As per advice from http://listertechnologies.com/, you will build better relationships with your customers by having integrated customer support and management systems in your e-commerce platforms.

5. Reliable operations

Your business operations should make interactions with the clients and also the business executives simpler. For this to happen, you must have software systems that enhance operational efficiency in solving problems. A robust CRM manager available at leading shops will give you better solutions for customer data management and communication.

In conclusion, your business’s success online is dependent on the features of your online platform as well as integrated applications that help in managing customer relationships. These applications will also enhance customer loyalty. Salesforce is a cloud-based application that will help in monitoring your leads and also increasing conversions. Eventually, your e-business will succeed through this revolutionary business transformation initiative.

My name is Sujain Thomas I am a freelance content writer. Also, I have written many good and informative articles on different categories like Technology, Business, Career, Travel etc