A Social Media Page is No Replacement for a Website

When you consider the time and cost involved in creating a stunning, highly functional and targeted website, creating a Facebook page for your business might sound like a really attractive option.

Setting up a Facebook page is free, customising it is pretty straight-forward, and you can reach your customers directly. For small businesses with a limited budget, creating a Facebook page might seem like the wiser option.

However, before you take the plunge and ditch your plans to create a website for your business, here are some reasons why that's not the right thing for your business.

Credibility

Setting up a Facebook page is easy. Anyone can do it including con artists and scammers. There are practically no barriers to entry, and no way to verify and distinguish a genuine business from a fake one with a Facebook or Instagram page.

A well designed website will create a far better impression on your target customers. From their point of view, a high quality, trustworthy website equals a credible business. They could check your website after visiting your Facebook page, and can be extra sure of your credibility.

Enhance your credibility by hiring a Manchester website design agency to create a beautiful website for your business.

Complete Control

When you are on a social media platform, you have to go by their rules and regulations. This can greatly affect your marketing campaigns. If your marketing strategies do not align with their rules, you may run into trouble sooner or later.

When you have your own website, you are the master of your destiny. You have total control over your digital marketing strategies that no social media platform can dictate.

When you want complete control over what you do, hire a Manchester website design team to create a website for you.

Ecommerce

This is one of those features you lose out on when you replace a social platform for a website.

You can set up an eCommerce website and sell your products/services, which is something that's not possible on a Facebook page. Today's customers do not have the time or patience to pick a phone, dial a number, and wait endlessly to speak to someone to place an order.

When they like something, they want to be able to buy it immediately. This is something your Facebook page cannot offer.

Hire a Manchester website design agency to create a stunning eCommerce website and grow your business.

Asset

A website could turn out to be an asset for your business. If you ever decide to sell your business in the future, or you want to simply assess the value of your business, a website that sees a lot of traffic, has been optimized for conversions, and SEO optimized, will prove to be a huge asset. When you simply have a Facebook page in place of a website, it may keep your business from reaching its potential.

Conclusion

Having a website does not mean that you should not have a presence on Facebook and other social media platforms. They have their own benefits, but when they complement a website. In the absence of a website, you are losing out on a lot of business benefits.

So hire an experienced Manchester website design agency today.

Ryan justin is a challenging position as a Online Digital Marketing within a large exciting company. I want to use my technical background and expertise in Online Marketing by using valuable resources within a growing organization.