Gillette Mach 3 Blades – Triple times better performance

Gillette – The Best a Man Can get

Since more than 100 years, Gillette has ruled not only India but also on global level have been a pioneer in men grooming industry. It has offered a wide array of products that has been specifically catering to the premium segment of the male consumers. On global level, it has owned around 60- 70% of the market share. It has been originally owned by The Gillette Company, but later on through merger now it have come under the umbrella of Proctor & Gamble. It was founded by man named King Camp Gillette in the year of 1895. Gillette Mach 3 is one of the many series of shaving razors which are originally developed and launched in 1998.

Gillette Mach 3 – Power of three

Along with development of technology and with people getting more prone to customization, shaving razors have gone undergone many changes over the years. Rather than being just a daily requirement, now-a-days shaving razor is one of the style statement and style quotient for a man. It not only provides the benefit of daily shaving and cleaning. Now once mere safety razors are now equipped with the modern technology. With the increase in number of blades, addition of moisturizing strip, pivoting handle and so on, the shaving razors have undergone many changes as per the changing taste of the modern man. By increasing the number of blades Gillette claims that Mach 3 provides better shaving experience as with augmentation in number of blades, the pressure exerted on skin is widened over an area. Thus it reduces the friction and provides safe, close and smooth shave to the user. Gillette Mach 3 series comprises of other razors too like Mach3Turbo and M3Power. However the razor blade of all three is interchangeable and can be used in different combinations.

The most important feature of Mach 3 blades are it is 3 spring mounted blades for a better shaving experience. Its alignment of blades is progressive. It reduces the force exerted during shaving, thus provides closer shave. It claims to provide less pulling and dragging as fins stretches the skin while shaving. It is laced with enhanced grip which delivers augmented comfort and better control. It also possess lubricating strips which offers extra lubrication and advances gliding and movement of razor on face.

Mach 3 Blades

Gillette have marketed its products with a clever strategy, although the cost of development of shaving razors and blades are not so much high. But with a proper positioning Gillette have placed and positioned its products in premium series. Due to the high price of razors as well as blades and refill cartridges, the level of consumption and usage of Gillette products have decreased over a period of time in last few years. To overcome this problem Gillette has stated to sell its shaving blades. on a small price, although it have placed its blades like Gillette Mach 3 blades on a high price. Thus for regular consumption and usage people have to spend an extra premium from its pocket.

This content has been written by an expert associated with Gillette Mach3 Alternative.

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