Understanding the Indicators – Time to Redesign a Website

In today’s time, the first point of contact for a potential customer is through the website. An individual no longer goes through the yellow pages to find your contact number and pick up the phone to speak with you. Nor they think of visiting the store to find out what you have to offer. They go online and visit your webpage to see what the products and services are like and if you have what they need. Thus, it is important to keep updating your website and keep a check on signs which might indicate that the website is not functioning as properly to influence sales as it should be. Here, let us review some of those factors:

1. It is hard to navigate on the site: the site should give a clutter free look and should be organised properly so that as a user, you can navigate easily on the website. You should be able to have the user find easily what he is looking for on your site.

2. Site appears to be dated: it is common knowledge that web design principles and online trends and Google rules, keep evolving and changing every year. Thus, with older graphics, and style, the website may start to appear dated and old. The website should have a modern and current feel.

3. Site is not responsive or does not display well on diverse browsers or mobile devices: mobile devices weather android based, iOs or windows are the rage these days and online usage has on laptops has considerably dropped as compared to smartphones. Thus, your website should be easy to view and navigate on all types of OS in smartphones.

4. Change in branding: the website content plays a very important role in engaging and converting a sale. Thus, you should keep your website up to date with your branding messages and information about your company and product. As this information can make or break a sale. You might want to redesign your website if want the newer you to be reflected in your website.

5. It is difficult to update the website: you should be able to make minor changes to your website like updating content. So you must consider a web design which offers you the convenience of making minor changes consistently, which will also improve your search rankings.

6. Your competitors are doing better at search engine results: search ranking can actually influence the sales for your company. But if you see that your competitor is always outranking you then it is a matter of concern. You can consider redesigning your website by incorporating keywords, meta descriptions, new title tags and such to optimise the search engine results and influence an increase in the web traffic.

Also, along with redoing your website you need to consider maintenance of your website for good online results/ to exceed your business goals and reap your online marketing investment, you need more than to re-launch your website. You need to keep the website current, up and running as the online world evolves and so does your business. As an e-marketer, you should understand that to provide to your users best possible user experience, you need to maintain your website – so that you are able to communicate effectively with your brand enthusiasts. One important factor of website maintenance is Content management for website: Content is the king and the latest trend in online marketing is content marketing. The content on your website needs to be current, engaging and have a call action result. The content will influence the design and the branding of the website.

Searching for a better content strategy for your brand. Contact the professionals of Credence Digital for result focused website content writing services.