How can you save money by AdWords Bid schedules?

Chances are that an internet marketing company in Mumbai can find some way to save money on opening up any campaign of Google AdWords. However, frequently misunderstood even by those who are experienced AdWords account managers, are the several ways to impact budget using scheduling, auto bid features and the several other nuances of bid modification and optimisation. Below are some tips to help you decrease your PPC budget and in the process save money whilst maintaining or increasing the total number of clicks during a given period.

Scheduling to be done during normal business hours

This is quite a simple concept, especially, if you’ve set up call extensions or have dynamic contact numbers on your website that change to a Google tracking number, or are tracking inbound phone calls as conversions. If this is the case and you depend heavily on inbound calls instead of form submissions scheduling your ads during your working hours and automatically pausing then after the closure of working hours is a great idea and can help you save money that else would have went to missed calls or voice messages, which convert at a much lower rate.

Adjust Bidding during low response periods

After gathering adequate data in the campaign to start drawing conclusions from it, you’d want to look at what hours of the day your conversions come in. You can do this using the dimensions drop down options. If your ad clicks convert at an increasingly higher rate between 9 to 5 for instance, you can schedule your ads to only show during these hours or you can auto adjust your bids downward during the ‘off hours’. This same principle can be applied to days of the week.

Alter bids based on search location

There is an option available on enhanced campaigns to alter your bid based on location. For instance, you’ve just run a postcard mailing; you could decide to adjust all bids for searches taking place there by +20% as a way to be more likely to get in front of those who are more likely to have viewed one of your postcards. This can have a great impact on conversion rates of a SEO company.

Enhance Quality Score

The better your quality score, the less you need to bid to outrank your competitors. Several internet marketing companies enhance client’s quality score by writing ad copy with strong click through rates, ensuring the ads are relevant to keywords, and helping the clients enhance their landing page experience.

Customer Reviews enhance Conversion Rate

Getting customer reviews on your website and as gold stars in your ads is a proven way to enhance your conversion rate. As per Google’s research, using star ratings in ads can enhance conversion rates by 20% to 25% on average.

With the above simple tips, you can certainly get more from your AdWords campaign for less. It’s vital that you spend little time and look over your bid adjustments and ad schedules and watch your conversion rates go up.

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Redditch, UK.