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Understanding the Importance of Digital Marketing for Startups in Montreal

Author: David Levy
by David Levy
Posted: Sep 07, 2016

The internet and globalization have created a world where information is always at your fingertips. Most people can get any information they want using computers, tablets, and smartphones. In such a dynamic age, every business has the power to influence their brand image through various mediums that directly affect the brand’s perception by its customers.

The presence of so many electronic channels means that you can attract more customers, but you have to be careful about how you go about it. Satisfied customers will definitely help you grow, but unhappy ones can harm your brand image. Thus, a startup owner should be extremely careful in designing and implementing their digital marketing strategies.

A few points explained here highlight the importance of a digital marketing strategy for your startup.

  • Digital marketing evens the online playing field. It allows small and medium enterprises to compete and attract the same set of targeted customers.
  • It is more cost effective than traditional marketing mediums. Startups and small businesses have limited resources, and digital marketing provides them with a cost-effective and results-oriented delivery channel.
  • Digital marketing delivers conversion.
  • Digital marketing helps you in generating better revenues. Because of high conversion rates, digital marketing is able to generate benefits in terms of better revenues.
  • It enables you to interact with target customers. Through digital marketing, you can interact with your potential customer and know about their views and have an insight into what they really want.
  • You can also target the mobile users which cannot be done by conventional marketing tools. With this, you will be able to affect their purchasing decisions.
  • Builds your brand’s reputation. If you deliver the top-quality services and products that you promise, it will definitely help when building your brand image.
  • It also provides better ROI (Return on Investment) for marketing investments. The crucial thing with digital marketing is to generate a steady flow of traffic to your website as it will convert into sales and leads. The more traffic you get, the higher your ROI will get.
  • Earn the trust of your customers. Since it is a highly interactive platform, people share their views and stories and establish a connection with you. If converted effectively it will earn their trust in your brand.
  • Digital marketing has the ability to tempt people to take forcible actions. Marketers can use clever methods to tempt the conversion and make people buy your brand.
  • Digital marketing assures that your business survives at any cost. Even if you have millions of visitors on your website and the conversion rate is zero your online business will survive and remain in people’s minds.
About the Author

Envivo Digital is one of the leading online marketing agencies in Canada. It is a service-based agency that provides its clients customized solutions to grow their business and achieve online success.

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Author: David Levy

David Levy


Member since: Apr 06, 2015
Published articles: 13

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