Magento: The Lifeblood Of An E-Commerce Store!

The worldwide sales of B2C e-commerce will reach $23 trillion in 2018, an increase from $17 trillion in 2015, predicts a recent study conducted by Statista. If anything that these staggering figures, particularly indicates, is that B2C e-commerce is already transforming the dynamics of the traditional business model. Consider it an opportunity or a warning bell; this is the right time for every small or large business to switch to an e-commerce store.

While talking about building e-commerce stores, it is important to know the right platform that can induce the capabilities of an engaging and user-friendly store into a website. Nothing better than Magento fits the growing need of customers. With more than 200000 customers converting their PSD to Magento platform to get online with their businesses, Magento has become a clear choice for the people looking to build a robust e-commerce store. Let's not only look at the statistics and peek at the advantages of Magento and ensure ourselves to choosing right platform for our online venture:

Why is Magento better than other platforms for creating e-commerce stores?

WordPress was designed initially as a blogging platform and since then it is highly supportive to only blogs and blogging related niches while Magento was specifically built for e-commerce stores and is regularly updated to keep trending with the increasing customer's demand.

Shopify has only 200 templates that a customer can use to deliver the desired look and feel while Magento offers thousands of themes and plugins to create a preferred customer-oriented website.

BigCommerce doesn't allow third-party plugins to add onto your site while Magento Extension Development lets you add all the third party plugins essential for your site's performance.

X-cart supports only a limited number of customization and flexibility features while Magento supports ample of plugins and customization features.

Unique Features of Magento

Customising your website helps you create an appealing, engaging, user-oriented and fully-functional website. From enhancing the speed to creating an interactive platform, anything within few minutes is imaginable with the help of plugins. As we have already mentioned that Magento supports all kind of customizations on your website so, whether it's related to changing the theme's look or advancing the feel by using plugins, everything is possible by using different features of Magento.

Magento features various individual plugins just to support the environment and functionality of an e-commerce store. It allows you to add features by which you can track your sales and showcase your best selling products.More than 2 million customers are available in the community created by Magento to support a website owner. It is the community of professional developers and beginners. At any time of the day, you can put questions to the forum and within no time will get a perfect solution.

By default, Magento's websites are optimised for SEO as it uses simple HTML language for your site. It makes easier for search engines to locate the website and bring it among the top searches of your niches. Just make sure you are regularly updating the content of your site.

Stella Miller is a senior content writer cum blogger. Presently, she is employed with Designs2html Ltd, a reliable markup conversion and theming services company serving clients located in 75 countries across the globe and offer a suite of services i