Make Life Comfortable with Affordable Kurtis Collection

Indians tend to be more conservative when it comes to clothing. Unlike the West, we do not wear much revealing clothes. We Indians have embraced Western culture but we have done so on our own terms. With changing trends, we have changed the way we dress, but, according to the prevailing cultural ethos of our elders. With increasing media exposure, women in India want to look more westernized and contemporary. To adjust with this craving to be more westernized, there has been a gradual effort to tweak our traditional ethnic wear clothes to appear more modern and contemporary.

One garment has been modified perfectly to suit this craving to be more accepting to the West- the kurti. Originally a part of the kurta pajama combine where the loose tunic (kurta) is paired with a loose trouser(pajama), It is now paired with a variety of garments like jeans, leggings, jeggings etc. It is a unisex garment- for men it is the kurta, whereas for women it is known as the kurti. The rise of the this attire is a fairly recent phenomenon, with its popularity gradually increasing in the past 20 years. The kurti is a unique pan-Indian garment, it does not belong to any state, religion or culture but it is an integral part of Indian ethnic wear. The flexibility and comfort of this garment has ensured roaring popularity initially among teenagers and college going girls, but has now spread to older women as well. Initially available only in cotton, nowadays a variety of fabrics are used-silk, chiffon, georgette etc. The designs available have also increased with many printed designs and embroidery used to enhance the beauty of the garment. Keeping up with the Indo-Western trends, many variations have been created for kurtis- printed kurtis, high-low kurtis, A-line kurtis, embellished kurtis, colour block kurtis, embellished kurtis and many more.

The rise of E-commerce portals along with the vast network of organized retail has ensured a wide collection of ethnic wear including kurtis. Women now are spoilt for choice considering the large variety of options on offer. Couple that with increasing disposable income with financial independence of women and retailers have a large market to cater to. Women can not only choose the kurtis of their choice but they have a lot of options too to complete their look. Bottom wear like jeans, leggings and jeggings are available at reasonable rates in the market. Leggings and jeggings now come with special designs which enhance one’s look. Also a lot of accessories like bangles, bracelets, pendants and earrings are available to complete the ensemble. Its increasing popularity has now crossed physical and political boundaries. Indian origin women in USA, Canada, UK, Australia and others are popularizing the garments overseas. Fashion designers are also coming up with newer designs to cater to the large Indian audience. We are hopeful that women will always respect Indian culture and continue to wear kurtis to promote our culture overseas.

Fashioonsky is an e-commerce site that offers new arrival clothing collection online in India. You can find exclusive daily and weekly offers, discounts and deals on sarees, salwar suit, lengha choli and kurtis online.