Top Reasons why WordPress Is Ideal for Your Business

WordPress works like a charm for everyone – regardless of niche/ industry, scale, or investment. It’s the reason why more than 26% of all CMS using websites currently live on the internet love WordPress. This open-source publishing platform/ web application framework has a thriving ecosystem comprising of hundreds of thousands of developers, designers, clients and end users who rely on it to earn a living. There are security related accusations ("WordPress websites get attacked!") which are not entirely unfounded ("that’s because it’s a high yield target for attackers") but keep in mind that security, like everything else, depends on more factors than what CMS you’re using or how strong your password is – if you maintain your WordPress website and harden it’s security consistently, there’s no reason why you would get attacked and used to spam search engines out of the blue.

Regardless, WordPress itself has never been more exciting or versatile as it is today. Here are some reasons why your stand to profit considerably by using WordPress for your Business website:

Variety

WordPress is no different when it comes to GPL license and open sourcing the tech than platforms like Drupal, Joomla, and quite a few others. The top 3-5 content management systems currently in use on the internet are essentially all open-source; meaning you can download, use, customize and work with it as you wish for free. The only price you have to pay (strictly speaking) is to purchase a domain name and get your site hosted.

But what sets WordPress apart is the sheer, mind blowing range of free goodies – themes, templates, widgets, and of course, plugins, that are available on the side. You won’t find a single other platform that offers such wide ranging, all encompassing variety.

WordPress core is powerful, but it’s extensible with the help of plugins which will give you extra features for a range of different uses – eCommerce, community, multi-author or user contributed blogs, forums, directories and portals, portfolios and journals, ticketing and booking, SEO, uptime and downtime monitoring, performance, security, backup, maintenance, easier management, analytics, advanced fields, and just about anything you can imagine – WordPress has it all covered with either free, premium (one time purchase) or freemium (subscription plan with free trial versions) of countless plugins, themes, and widgets, all available across the web on well known and trusted sources like Envato market (All 30 of the best selling product creators got their through WordPress themes or plugins), official repositories, iThemes, Sucuri, WordFence, Akismet, StudioPress, and many more.

I have been developing for over 10 years, and I am yet to find a single platform that’s as vibrantly diverse and has everything readily available and pocket-friendly variants of just about any feature or use imaginable. Let me know if you manage to.

For businesses, this is a huge plus. Thanks to endless variety and sheer excess of products and available developers, everything and everyone is available at highly competitive prices. There is more to choose from in terms of site design, features, services and customization, and even hosting plans and what not.

SEO and Online Marketing

WordPress is SEO-friendly out of the box insomuch as you have to optimize and configure everything yourself, but all the features you need are right there at your fingertips.

Performance optimization – covered with image optimization plugins and the almighty, all-powerful W3C Total Cache. Social sharing widgets and buttons – Endless plugins and even themes with integrated, stylized buttons available everywhere you look, free and premium alike. Schema.org markup – semantic coding and tags help search engines identify and index your content properly, and it can be boosted with additional plugins and custom page or post templates. Internationalization – l18n is covered with core platform that’s translated in over 40 languages and counting, plus more for individual plugins and themes, and there are translation plugins, themes with.po/.mo files ready and more. Sitemaps – Any awesome SEO plugin can generate those for your site. Inline linking, alt tags, permalinks and slugs, title and tags, taxonomy, good navigation – Done, done, and done; although some of it depends on your own good judgment to use to maximum positive effect.

There are analytics tools like Nelio A/B testing, KissMetrics, and the ever famous Google Analytics that work like a well oiled machine when integrated with a system as well organized as WordPress. There are form builder plugins and email services like MailChimp, Newsletter, SumoMe, and more just for WordPress. There are affiliate plugins and special themes for that purpose, themes designed for conversions and others with special landing pages, and an endless litany of every other online marketing tool you could ever need – all available right here.

It’s a marketer’s wonderland and your business will always be well equipped to scale new horizons.

Versatility

WordPress becomes you.

I didn’t mean it to be an aphorism, but it’s just so fitting and exceptionally true that it can genuinely make me wonder how anyone could ever take this platform to be nothing more than a "blogging tool".

Yes it started out as one, and yes, the inherent ease of publishing is and will always be a revered part of the system that is WordPress. But there is so much more to it; calling it a blogging platform is saying Angelina Jolie is a nominally popular human female. While technically true, there is just so much detail missing.

WordPress today is capable of integrating with just about any web technology and service you could need or want in your business website. I have already mentioned more than a few, but it’s true. The Admin dashboard, a website management interface that still, to this day, remains unparalleled in its user-friendliness, can now be used independently of the WordPress front end and related template system and all the WP syntax in order to create an astounding variety of device agnostic, future proof websites that are rendered as required. Check out Washington State University’s brilliant website for an illustrative example of the same, or nomadbase.io, and The Intercept for more. And there’s yet more to come as front end developers of JavaScript’s temple continue to experiment with the JSON REST API.

Even before the API, there was never any doubt of WordPress’ versatility – there are multimillion dollar, Fortune 500 companies, and PR 8+ blogs of all manners of niches, amount of content, and traffic weights that have been using the platform for years for their own websites. BBC America, Bata, Walt Disney, Bloomberg professional, Smashing Magazine, WPBeginner, and over 12 million other portals are powered, quite proudly, by WordPress.

It’s absolutely no surprise that most of the WordPress websites fall in Business vertical either.

Endnote

That’s all I had to say in defense of a platform I’ve loved all my developer’s life. WordPress web development is currently undergoing rapid evolution right before our eyes.

We’re not a bandwagon. There’s not a word of opinion in the entire post. These are cold hard facts. WordPress rules the Internet, and business vertical loves it.

You might too.

Lucy Barret is a WordPress developer at HireWpgeeks Ltd., a leading WordPress Development Company. She handles a team of experienced WordPress developers who are expert of converting Html to Wordpress theme.