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Samsung Note 7 replacement scheme, not going as planned

Author: Khalid Masood
by Khalid Masood
Posted: Sep 22, 2016

Only a couple of days ago, South Korean electronics mogul, Samsung, issued a statement that 500,000 replacement units of the Galaxy Note 7 had been shipped to the US, and would be available for exchange. However, as expected the exchange rate is not as good as Samsung would have liked. According to reports, only 25 per cent of Note 7 devices owner by US consumers have been exchanged so far. In what seems to be a sad example of Fool’s Paradise, Samsung has explained the dismal numbers as a "vast majority" opting for another Galaxy device instead of exchanging.

In a recent survey that was conducted, it was determined that many people who were first in line to get the Samsung Note 7 and switch to the device with content transfer apps, are not as enthusiastic about giving it a second chance. The survey conducted by SurveyMonkey for 507 Americans determined that more than a third (35% to be precise) would rather get a refund than get the replacement unit that Samsung claims is the safer version of the device. True, the sample size is rather small, but it still reflects the sentiments of the people surveyed. According to the survey, 35 per cent said that they’d want a refund, 26 per cent seemed a tad bit more upset, saying they would rather switch to Apple than trust Samsung again. Among the rest, 21 per cent said that they’d go for a Samsung phone but not the Note 7, while 18 per cent said they would get their devices replaced.

Regardless of its limited scope, this survey does provide an insight into what Samsung can anticipate in the weeks ahead. The million-device recall isn’t going according to plans, and as per some analysts, could cost the company no less than an estimated $904 million.

One thing that is on Samsung’s side, is the company’s years of experience and brand building. Samsung has been a part of people’s homes as a consumer electronics brand for so long that it is not possible for people to completely write off the company. It is also too soon to declare the Note sub-brand as now cursed. Some things, only time will tell.

About the Author

This Article is Written by Taniya,Working in leading Tech Firms

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Author: Khalid Masood

Khalid Masood

Member since: Nov 23, 2015
Published articles: 1

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