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Big Billion Days Campaign To Spur Festival Sale

Author: Ritu Kumari
by Ritu Kumari
Posted: Sep 29, 2016

At the start of the biggest shopping season of the year in India, the online shopping portal Myntra has decided to join Flipkart’s Big Billion Days campaign. It’s for the second year that it is doing so.

Yes, the biggest sale of the year is back at Myntra! Myntra is gearing up for the extravaganza by offering new features as well as strengthening existing features. Of course, it’s a win-win situation for Myntra’s loyal fan following.

The best brands are being showcased on Myntra – brands like Myntra’s very own Roadster, HRX, Dressberry and Anouk, as well as exclusive partner brands like Alcott, Forever 21, Marks & Spencer and French Connection. Myntra also partners with over 2000 leading fashion and lifestyle brands of the country, such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more, so as to offer a wide range in the latest branded fashion and lifestyle wear.

Its largest in-season product catalogue, the authenticity of its products, its Cash-on-Delivery facility and its 30-day Exchange/Return policy, has put Myntra in a position of advantage.

Myntra, the fashion and lifestyle portal, is expecting five times its usual sales figure during the sale period. To give further impetus to the Big Billion Days sale, Myntra is also offering discounts of as much as 70% on as many as 2.5 lakh different styles and designs.

An interesting new feature this year is of Myntra enabling customers to compare the prices of all the products during the sale with their original prices so that they feel better satisfied after making their purchases.

According to Ananth Narayanan, CEO, Myntra, Myntra wants to not only announce the sale but also wants to provide a great shopping experience for its customers.

He said, "Myntra is geared up to be a part of this season’s Big Billion Days with Flipkart. Our goal is to continue to delight our customers, while maintaining the current NPS, which is among the highest in the industry, even during the sale."

"We have also implemented several innovative features that will certainly enhance the customer’s experience. We have further strengthened our logistical capabilities so as to manage approximately two lakh deliveries per day," he added.

So as to procure high sales, Myntra is showcasing marketplace items on its platform. To enable much faster deliveries during the rush of the festive season, Myntra has used advanced analytics to predict the preferences of shoppers on its portal.

Myntra is not only India’s leading platform for fashion brands as well as a pioneer in m-commerce play, it also services over 19,000 pin codes across the nation, so no matter where you are, be ready to go on a shopping spree this autumn.

Myntra is India's leading platform for fashion brands and a pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country.

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Author: Ritu Kumari

Ritu Kumari

Member since: Jun 09, 2016
Published articles: 17

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