Enhance your Attendee engagement with Facebook

Social media has been extensively used by the companies to enhance their attendee engagement. Emails which were previously being regarded to have a personal effect has now paving path for more interactions and social impersonal effect.

With burgeoning number of companies creating Facebook business and event's page, the way to interact and engages with the attendees has totally been redefined. This is different from sending an email, viewing the open rate, and then leaving the rest up to fate and guesswork. From posting event updates, to answering queries and concerns, everything has become now possible with a click of finger. Group discussion and live event streaming are now becoming highly popular paving path for mass popularity of the social channels in engaging the audience at large.

Following are the few ways to engage your audience through Facebook:

Reach your audience better

If you market your event and disseminate information where your maximum audience are likely to be reached, Facebook makes its way to the top.

Social channels have today become the most expressive and massive tool to reach the public. Whether its a change of time, venue or to gather the public concerns, Facebook is the ultimate tool.

Gather queries

Rather than leaving time at the end of the session for query handling and having it overrun massively or simply disappointed as many of the people don't feel encouraged to voice their questions in front of a hoard of people, Facebook allows you to line up the queries and answering them effectively.

It has been observed that the attendees have more confidence in asking questions online and knowing that you are answering them personally than to voice it in public and getting addressed in meeting.

Build relationships

One of the mistakes which some of the organizers make is to measure the success by no of registrations. Number of registrations do not eventually translate into the no of attendees completely. But Facebook provides a great opportunity to involve them and build a relationship on personal front.

Post daily or weekly updates on your event page. Host Q&A sessions.

When you build a relationship with them, it makes it harder to forget your event.

Make it relevant

One of the advantages which Facebook provide is that through the event page, organizers can easily make out what are the attendees' expectations and hence can help in making their presentations relevant.

In case a particular question receives a lot of likes and comments, it is worth to open the presentation with the concerned issue, factoring related issues into the presentation, or allotting time for an open discussion about the issue.

Customize the sessions

When you are answering the queries of the attendees online, you are creating less chances of getting them awry in the meeting. At the same time, when you tailor your presentations accordingly, you’re streamlining your meeting to cover the key points your audience most wants to know.

As an event registration software, Attune Events helps you to plan and organize fundraising events and offers updated information with a few clicks.