Looking for Power Packed Digital Marketing? Follow these 3 C’s

Talking of Digital Marketing, technology for the first time in history gave humans the access to tie connections with quiet larger no. of people. It doesn’t only involves online marketing of the products and services online but the 24/7 customer support service to make the customers feel appreciated and valued. In order to develop a strategy for digital marketing, we can look for these 3 C’s which are Creativity, Commonsense and Content.

1. Creativity: The Essence for being effective

Particularly crucial for any digital marketing campaign to be effective for several numbers of distinct reasons is creativity. This includes looking beyond messages and finding new techniques for interaction. For attracting the customer, be innovative. It doesn’t mean arranging flashy campaign, just be creative.

2. Content Marketing

This involves not only the website but also the content available on social networks, blogs, online publishers and that on many other sites which helps in user engagement and affecting sales. To reach out to the target audience, creating & managing content is a technique for achieving marketing goals and also for converting and engaging the audiences. The content must be written in an informative and relevant form without many keywords. Google also prefer contents without having links of purchasing and automated tools. Google webmaster guidelines are the best option to consider when it comes to optimizing the content for search engine. When good content is paired with proper on-page optimization, the website does great.

For instance, Maybelline’s site is a very good example of content design and social integration which comes from the use of social buttons and interactions on it making it easier for the users to engage with the brand. Their campaign focuses on usage of cosmetics to help the consumers and also to recommend which product are best suited for them on the basis of their skin type and physical characteristics. The content engages the consumers directly which is the result of social media efforts to drive the consumers to the site. The strategy is appealing and the content is ongoing since 2009 keep on delivering superior results. The calculated sales are several times more than those from prior ones.

3. Commonsense- Not Marketing Sense

Following are some ideas for digital marketing:

• All the departments put efforts to form a better experience for every customer. With this, trust builds among them.
• The aim and roadmap for the digital marketing campaign should be clear. The process of account setting for each customer has to be same for their convenience.
• A question and answer process should be followed to make sure there is no human error.
• Campaign objective must be defined prior its launch and setup. One can also test it through tracking it in Google tag manager. In this way, ROI can be measured and the success of the campaign can be proved.
• The approach of working has to be customer centric. The direction and inspiration towards a customer will help you to remain at a good position in the competitive market.
• Everyone uses mobile more than desktop. So marketers need to have a sound mobile strategy for the purpose of SEO. The website has to be optimized for SEO through mobile.
• Personal information like name, gender, content and products has to be correct in order to impress your target audience because they also want some brands to impress them with the right content type. Ensure meeting their request.
• Stop outsourcing your social media because you know better about your brand than anyone else.
• Use Google analytics to measure the results. Tracking results in improved strategies and helps in spotting areas where you are lacking.

Therefore, this 3 C’s of digital marketing is going to lead you towards a successful campaign of your brand.

The article is written by Tanuja Dongre, associated with SureVin, one of the leading service providers of BPO, ITES, Skill Development, Digital Solutions & Marketing, Data Enrichment & Management Services and HR Consultancy to our clients.