3 Most Influential Internet Marketing Trends That Every Marketer Must Know

Change is the only constant in the online marketing world. Your audience is not only flourishing with technological advances but also becoming more accessible. And if you have not been keeping tab of industry updates then you are definitely preparing to get left behind. Marketers either sleep through the industry changes or re-work their strategies in accordance to upcoming trends. Needless to say, it is the later types that yield rich rewards while former ones loose out to competition.

You as a marketer can create great value for your company or client by seeking and leveraging new internet marketing best practices. Here we go through the three trends that are redefining online marketing and will continue to influence it in coming years.

1. Go ‘Mobile’

A bulb formed over your head as you happened to look up from your smart phone and observed how people have started living in their smart phones. What happened when you turned it on? Smart marketers do not fail to know that mobile is where their audience is to be found. It will be terrible if you leave out on this while you work on a marketing campaign. A recent research surprised readers when it stated that most businesses do not optimize their websites for mobile traffic. Have you been doing that too?

2. Video is the best way to share content

According to Youtube, "YouTube has over a billion users - almost one-third of all people on the Internet - and everyday people watch hundreds of millions of hours on YouTube and generate billions of views. Once users are on YouTube, they are spending more time per session watching videos. On mobile, the average viewing session is now more than 40 minutes." Facebook sees 8 billion average daily video views from 500 million users. These facts clearly prove how online users love videos over other form of content. What you can do as a marketer is to find ways to present information online through the use of engaging videos. Your videos can also bring you significant online traffic if you can make them rank on the Google’s results pages.

3. Email marketing is not dead

Yes, you read it right. Email marketing is possibly the oldest form of online communication. But that does not mean that it is an outdated tool. It may not be as showy as social media or as wicked as SEO. Nevertheless, it has its own subtle power that when used smartly can yield terrific results. According to McKinsey & Company, "email marketing remains the second biggest way to acquire new customers, after organic search."

Brainmine Web Solutions is one of the Online Internet and Digital marketing services in India, with its clients all over the country as well as across the world.