Rich Online Search Eesults – What and Why?

Google keeps everyone on their toes. A business may take all the steps to get their digital marketing sorted which may include, SEO and the whole paraphernalia, only to find out that Google has went ahead and changed things. And this happens not once, but again and again. This can be very inconveniencing for a business and its digital promotions. You try and search for yourself online and you notice that the order of a search results page is different every time.

There is a simple list of links in the early search results page with each link having a small brief plain text followed at the end. The online world keeps evolving and over the last recent few years, these search results pages consist of pages which have rich snippets and also may contain alternative kinds of rich search results. This is the content that has been created for Google’s RankBrain.

E-marketers understand the evolution of this ecosystem of rich search results and aim to take advantage of it in their online marketing strategies. You can also talk to your website development agency in Montreal for information in this regard.

What does the term "rich search results" imply?

Rich search results is a widely used terminology which is rarely clearly understood. Successful e-marketers use this as their strength. These are also referred to as rich results and they are called so because they are "rich" in information. They contain a variety of information in different formats like images, texts, data placed in diverse combinations, interesting formats and appealing screen positions. It is seen that for most of the search types, the rich results dominate the results page. One can also see that on a rich result page among the top results, there is a rich snippet.

What is a rich snippet?

A rich snippet is a kind of meta text that is enriched and heavy with instantly appealing, eye-catching content which is descriptive and picturesque giving an instantly gratifying brief of the search item.

This concept of rich results isn’t new, especially the rich snippets were introduced by the Google in 2009. Over the years, it has been seen increasingly that for certain specific type of searches, these are available in more and more varieties. Page one is a valuable real estate of Google results – and these can be seen to increasingly occupy this. Thus, these rich search results may be available in many forms but they are distinctive and when compared to text-only search results, they stand out. For example for someone searching for Wales weather, if the first few results on the top page provide you with temperature or the week’s forecast – you would not need to look and search further.

One may still ask the question as to why should a business adapt their content plan to be a part of rich search results? With so many changes in Google and the way it functions, as an e-marketer, we get into a dizzy at every update to try and decipher the changes, if any, that we would have to make with our SEO strategies. In today’s online cut throat marketing world, it is not simply about appearing on the first page. It is about competing with the rich results to influence the consumer to take your product over others. Thus it not only involves taking action to improve the search ranking, it is also about educating Google about your rich content which has information worthy of being included in rich results. You can look for specialised services offered by a professional web design company in UK.

At Credence Digital Marketing Canada, creating a superior business reputation for clients is the priority. As a website development agency in Montreal, we offer budget friendly and bespoke service packages for your marketing and promotion needs.