Digital Marketing transparency and its effect on brand and budget

With the increase in competition in modern business, every marketing strategy is subject to scrutinized based on return on investment. With further development and innovation in technologies, gradually the marketing activities are transforming from offline to online. Thus, for every business entities, either small or big scale, are implementing digital marketing strategies for better reach among the audiences.

Thus, with a gradual increase in importance and effectiveness of digital marketing, the organizations and marketing professionals put maximum emphasis over market digitization. Therefore, it is obvious of the fact that management need to develop or maintain selective budget plan that meets digital marketing needs. Thus, to justify the investment cost on such approaches need to maintain for which proper digital marketing methodologies need to be expected.

Under digital marketing process, the challenges are to maintain the transparency and its approaches that attract both the buyers and the suppliers. Providing transparency will subject to enhance the business opportunities that eventually result to revenue generation, brand recognition as well as awareness.

In order to maintain the market competition and to rule, it is essential to establish brand loyalty among the clients and customers. Therefore, the opaqueness of the digital marketing strategies is essential to established loyalty. Under the section of Digital Marketing approaches, the process through which marketing professionals may achieve the required target are search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), email marketing, content marketing etc.

Organization’s agencies and partners play a vital role in catering products and services to its clients or customers. Thus brand loyalty and image somewhat depends upon the approaches of those agencies either third party or company’s own. However, it is easy to keep the track of company owned agencies but other way round it is completely different for third party agencies. It is essential to keep the track of their performance since there is a huge monetary investment over them. Management need to justify the return on investment and for this, organizations implement digital decoupling.

Digital decoupling stated as the one time creative approaches that helps in consistent business rolling and thereby focuses on reduction of operating costs. Challenges that marketing officers and managers are facing are to display the return on investment and thus justify the production costs over marketing campaigns. Thus, in order to achieve the same, the service model powered by digital marketing platform surely enhances the whole process with detailed track progress. As for example, some of the platforms like Google Ad words, Google analytics, Facebook, Twitter etc help to maintain the progress of all marketing campaigns that are set. These approaches are subject to change as per requirement and thus above-mentioned platforms provide further required changes that need to undertake to improve the marketing campaigns.

As a successful digital marketer and to developing effective marketing strategies and planning it is essential to focus on proper selection of platforms. Previously in this article, various digital marketing approaches are mentioned likely SEO, SMO, SEM and Email Marketing. For an example, in order to create a brand promotion among the target audiences and to increase the visibility as well as engagement, it is essential to choose SMO as a suitable platform. Now, to implement social media optimization process, there are various paths like Facebook, LinkedIn, twitter, pinterest etc. Hence, based on the objective and the desired business outcome, it is essential for the marketing professionals to design the marketing campaigns also within desired budget plan. Thus, in order to have maximum out of the digital marketing approaches, as a professional it is essential to understand the market conditions and requirement. This will provide complete scenario over the market based on which better market planning or campaigns can be set effectively and efficiently.

Thus from the above article, it clearly observes that digital marketing approaches surely drive transparency in marketing process that helps to build the relationship both with the agencies or partners and the customers. Since the digital marketing provides the clear and crisp marketing or promotion approaches, it results in effective establishment of business and agencies relationship, customer and brand loyalty. These therefore catalyze the effective return on investment that justifies the budget planning or investment over various marketing campaigns.

My name is Sourav Basu and after pursuing Mba in marketing, i have complete Diploma in Digital Marketing. As profession i am now working as a digital marketing executive in ICA.