7 Excellent Facebook Marketing Tips for your Business

With over a billion daily users, Facebook is indeed the leading social media marketing tool for businesses across the globe. For the last few years, Facebook has incorporated various ways to take your business to the next level. It fosters direct interaction with your clients, you are no longer an abstract, faceless company, but instead a real person who communicates with customers. Social network can play vital role for local or international branding. Peter Mitchell post handy articles regarding social networking for business.

Clients are always looking for social networks to follow and check out whenever they visit a new site. Brand identification increases loyalty, brings in more clients and stimulates rapid growth of your business. All this is possible only if you use Facebook correctly. A good strategy as well as an open attitude to available alternatives is what you need to run your business. You need to optimize your strategy in order to attract even a smaller percentage of Facebook audience.

Keep reading to find out the most effective Facebook marketing tips that you can use for your business!

Set up Your Business Page

The first thing if you want to use Facebook to market your business is to setup a Company's fb page. Make sure the "About" section of the business page is accurately filled out with searchable data.

Provide a clear value proposition to your readers, not forgetting a link to your site. If you intend to have your ratings appear, then you should include your address details as well. Add any services or products with links to the relevant pages on your site. You can even use your about page to pull fans in your sales funnel.

Build an Audience

Chances are that you already have clients, family and friends who would be happy to offer you support. Reach out to them and ask them for help. To do this, you can invite suitable Facebook friends to like the Page or upload a list of best clientsand send them an email. You can do all these from the build audience segment. With these fans, you will be able to build the initial foundation as well as set a tone of conversation on the page.

To continue growing your audience, use your website, email newsletter or blog. You should however be careful not to over use these channels and annoy your audience. You can also utilize various Facebook social plugins – particularly the Like Box or Like Button – to get fans to like your Page.

Have a Goal for each Post

After setting up everything, you are now ready to start posting. Ensure every post fulfills a goal and the kind of content posted is aligned with the goal.Below find the three kinds of posts and their effects.

• Link - Click Through
• Status Update - Comments
• Photo & Video -Shares and Likes

If you intend to generate traffic to your landing page, then consider a link kind of post to pull fans to the page.However, if your objective is to get fans to share content with friends, then use the photo or video type of post. Basically, ensure the format matches your goal.

Francisco Rosales, in his online course the "10 Mistakes People Make on Facebook Pages and How to Fix them" outlines the below formula for every post:

• Set a particular goal for each post
• Be particular with the numbers you intend to reach
• Determine the kind of media to achieve your goal
• Track the right metrics, but ignore the shiny objects

Run contests on Facebook

Facebook is lively and fun with an energy-filled and amazing audience to run a contest. Running contests is a good way of uplifting your account’s activity.

You can use tools like Heyo and short stackto run your contests on Facebook. In addition, you can run mini giveaways by merely asking your followers and friends to comment on a particular post with a number [say in a given range of 1-100] and then randomly select the winner through random (dot) org

Have a Call-to-Action

You are communicating with your audience by posting. Well, that’s great! However, are you merely creating a dead-end for your visitor or are you letting them take some form of action? Your fans need to know what to do next, or else they will simply surf away.For instance if you have an event that you want your fans to register for, you can invite them to click the "Register here" button that will take them to a registration page.

Post regularly

Unlike traditional media (like television or magazines), or other online media (like web pages), social media is built around frequent updates.

According to statistics, around 50% of Facebook users visit their page at least one time in a day and they should see the new material that you are posting regularly. Some experts recommend one post a day, but the basic principles are to post whenever you have interesting content, then judge how often your fan's desire to hear from you.

Get your Frequency and Posting Time Right

A lot of information exists on the best time for Facebook posting. The reality however, is that there are a lot of variables that determine the accuracy of this information. Every Facebook page is unique and you should determine when most of your audience is on Facebook.

In order to do this, go to Insights and click the Posts tab. In the below example,the highest audience engagement is around 1pm, which continues through the afternoon. You should be posting at this time and keep in mind that a post reaches 50 percent of the potential audience during the first 30 minutes.

With the above tips, you are assured of getting the best of what Facebook has to offer in terms of marketing. Remember the most beneficial tips are those that give you results as well as sharpen your skills. You don’t have to use everything mentioned above. The key is to choose what works well for you and your page and implement it right away. If what you have chosen doesn’t work, try something else! In today’s marketing you just need to keep testing and experimenting with new ideas. That is why setting goals for all your marketing initiatives is important. Analyze the performance of every post against its intended goal, if it is not producing the results you want- it is time to experiment with something else.

Hello There, I am Ben William. I am working as website designer at Auckland based digital agency. I have been working Ict industry since 2008. Cheers Ben William