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Top Web Design Mistakes Small Businesses Make

Author: Robert Pitula
by Robert Pitula
Posted: Oct 25, 2019
business goals

Being a part of a small business, it is your responsibility to give your users a unique product that reflects your business goals. Having a unique and compelling website is a must for every business as competition is too high. As a professional Los Angeles website design company personally,suggest you - If you want to meet the user’s requirements, then you may lose customers.

The biggest reason behind this failure is that you don’t truly understand the concepts of good website design. In this article, we will discuss top web design mistakes that you need to avoid to generate more traffic.

1. Poor navigation

A good navigation is the most important factor to keep visitors on your website longer, which means potentially more sales or leads while a poor one may kill your website’s popularity. To create an effective navigation structure:

  • Make sure your all links are logically related and functional.
  • Make your top navigation menu easy to find.
  • Use visually appealing and easy to use icons.
  • 2. No Clear Calls to Action

    The most common mistake is the lack of a clear call to action. A CTA is a gateway to your business. It commands your users whether to buy your products, contact you or subscribe to your e-newsletter.Designing a clear CTA will help you directing the user while achieving your business goals. Don’t make users work or think.

    3. Color & Contrast

    Color and contrast play an important role in improving the visual interest of the user. It also helps in organizing and defining the flow and hierarchy of a page. Make sure the text should have a sufficient contrast compared to its background to improve readability and highlight specific sections, Use a standard color contrast tool to fix this.

    4. Stale, out-of-date content.

    People want to see some unique or up to date information on your websites about the particular product or service they may have searched for as well as about your company. An outdated content leaves a negative impression on your customer's mind. To avoid this mistake, make sure that your website’s content is updated on regular basis. If you have a blog section, updating it at least once a week can help you drive more visitors and keep search engines happy.

    5. The design is too busy or flashy.

    Having a good marketing strategy than a flashy website design is more powerful to grow your business. Make sure your design must bring the customers to the right place and then take action. As mobility is in trend, flashy designs don’t go well with the mobile devices.

    6. Missing Your Target

    As a small business owner, you must know who your target audience is. Your website will become a mess if you are trying to target every kind of visitor. Create a best possible experience for your prospective customers.

    Hopefully, avoiding these mistakes can help you improve potential revenue.A good Wordpress website design company always focuses on their client's business.

    About the Author

    Robert Pitula is an experienced content Writer at iMediadesigns, the company provides quality website design services to all local businesses in Toronto.

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    Author: Robert Pitula

    Robert Pitula

    Member since: Dec 24, 2015
    Published articles: 7

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