Why is Google Maps an emerging solution for your logistics business?

For logistics companies, moving goods from one point to another in the safest and most efficient method is the main concern. When you are dealing with some very expensive transportation vehicles combined with more valuable goods carried for clients, it is bound to get you worried. With a strong hold on field force tracking, you can learn how to coordinate your on-ground fleet, respond to circumstances more quickly and efficiently, and keep your customers informed. Google Maps can help you integrate telematics in your logistics business. Here’s how it helps:

Fleet management made easier

When your fleet is out on the road delivering consignments, the fleet manager can access location of vehicles in real-time. By using Google Maps APIs you can store, display and analyze map data on a familiar Google Maps interface. Save yourself the hassle of being in constant communication with the driver, compromising security and productivity by unleashing the power of telematics for your company by not just tracking location but also optimizing the route followed by communicating with the driver. This ensures more safety, saves fuel and optimizes travel time.

Field Force Tracking is a very productive tool which helps you manage the on-ground force of your business very efficiently. Its applications are not limited to just logistics and transportation, but have been deployed in industries like banking & finance, shipping, fmcg/retail etc.

Safety is a priority

Telematics is primarily focused on making communication easier between two distant locations, stationary or mobile. With it comes the advantage of keeping a constant check on the whereabouts of vehicles. This ensures utmost safety in case of any emergencies. You can alleviate the risks involved by re-routing your fleet with prior knowledge of obstructions or hazardous circumstances. In the unfortunate instance of road accident of your vehicle, its location can help you ensure that a response team is present for the driver and goods can be recovered without any loss. Another major problem that many drivers face on the road is of carjacking and vehicle theft. Sharing telematics data with the police, you can ensure quick recovery of your vehicle.

Have Happier Customers

Real-time update of vehicle’s location will lead to better customer satisfaction. In future you can use this data to provide your clients with an interactive map for tracking their delivery. You can rid yourself of queries about the location and ETA and focus on more productive work. The applications of Google Maps for logistics are endless! Find out more about ways in which telematics can help grow your business here. (link: http://www.leptonsoftware.com/transportation-logistics/)

Integrate Newer Technologies

When you develop a web or mobile application, deploying fleet management, you get a host of features you can add to it. For example, you can view and share real-time traffic information and use it to monitor routes. This would in-turn lead to better efficiency of your services. You can use the application to assign tasks straight to the driver, thus saving you a lot of hassle.

Enable location-based notifications to alert manager about the location of vehicles. Alternatively it can be used to assign tasks to the driver based on his/her location.

Integrating newer technologies opens new possibilities to run analytics on recorded data. You can analyze trends of traffic on different weekdays leading to better planning in the future.

Future Planning and Expansion

For a company in the transportation industry, telematics would help you with ways to track and analyze location-based data, helping in planning and predicting logistics more accurately. Integrate statistics with map data to store information such as time taken, average speed, route followed, cost of fuel used etc. All this would help in finding the best solution for the future. You can even predict areas with more demand and setup your next branch in its vicinity.

How can we help?

Lepton Software is a premier Google Maps partner in India, providing you with APIs for your requirements. We have helped leading logistics companies successfully implement telematics in their day-to-day operations. Our team would assist you with the integration of customizable layers of information on a very well known platform like Google Maps. You can drop us an email at marketing@leptonsoftware.com and we will get back to you. Alternatively you can call us on +91-124-4725500

Kumar Vivaan is the top Content Writer in India. He writes informative articles of different industries. He has more than 10 years of experience in content writing industries.