Importance of content marketing in perspective to digital marketing

In our modern culture and civilization, we gradually enter the digital era that revolves around the internet platform. We gradually involved in social media platform 24*7 with each other irrespective of our location, and internet platform plays an important role for the same. The gradual increase in innovation and development, the internet gradually develops with a purpose to provide qualitative end user experience.

Digital marketing concept and its evolution

Digital marketing concept slowly evolves with increasing popularity of internet platform and with the increasing rate of customer engagement. During the previous time, all the corporate and other organizations used to incorporate marketing strategies, which usually focused on face-to-face client demonstration. This type of marketing are usually stated as the offline approach and in such case management has to invest over sales and marketing personnel to a huge extent. With a gradual increase in the importance of the internet and its usage, organizations are slowly focusing their interest in the digital platform. Using digital marketing strategies proves very cost effective, better return on investment for the companies. With a gradual increase in digitization, companies incorporate separate investment and approaches, in order to implement effective planning for digital marketing. Under the digital marking approaches the various approaches that include SEO, SMO, SEM and Email Marketing. Every platform does have its own purpose and mode of operation guides to achieve various marketing goals. Based on objectives, goals, promotion and advertisement, management selects necessary approaches that best suited the purpose.

Content marketing and its importance

Content marketing is the process that focuses on creating and distributing the relevant content or information. The main purpose for the development of such content is to attract and drive the customer engagement program. With the gradual increase in the market, competition forces the management to enhance the customer relationship and for that, it is essential for the organization to develop a proper communicative platform.

Content marketing stated as one of the important tools that focus on developing necessary content, which may relate to a product, industry or any services. For any marketing process, identifying your target audiences is an essential aspect for success based on whom the necessary strategies need to undertake. Content provides valuable information based on which clients or the customers have a fair idea of the product, which thereby influence purchase-making decisions.

Thus while developing a content it is essential for the management to took care of the content quality and need to maintain some standards and those are as follows

• Quality and relevant content
• Keyword density of a content need to be 3 to 4 % of total word count
• Keyword stuffing needs to be avoid
• Grammatically correct and meaningful content that may worthy of viewing

In order to generate website traffic and having more leads, it is effective to implement content development strategies. Thus, better and effective content can able to provide an urge to the customers and based on nature of experience, it affects purchase-making decisions.

The main purpose of developing content is to attract the customer’s attention and to share valuable knowledge based on their requirement. There is the current trend in the market that is to collect necessary knowledge related to products or services prior to avail or purchase that product. Hence, to provide clear, crisp and relevant information for the clients or customers, it is essential to create an effective content that is capable of serving the purpose. As a matter fact, relevant and informative content creates an urge or interests among the audiences to visit, both offline and online, for further detailed description. All these combined aspects of content development need to circulate over the net through proper channel so that it reach the target customers. To avail all the advantage of content development and distribution process, it is essential to follow the necessary steps and strategies, which already mentioned in above paragraph. This surely helps in developing effective and optimized content, which may increase the chance for maximum viewer’s attention.

Thus in digital marketing, the main aspects of the process are to maintain customer engagement and relationship, which may achieve through proper knowledge sharing and content development. Hence, in digital marketing platform, content marketing with its development and proper distribution catalyze the marketing practice more successfully.

My name is Sourav Basu and after pursuing Mba in marketing, i have complete Diploma in Digital Marketing. As profession i am now working as a digital marketing executive in ICA.