3 Benefits of Social Media Marketing Which help Generating Higher ROI
Posted: Nov 09, 2016
Social media marketing has become one of the most popular marketing domains in modern day marketing world. It is importance is critical for success. Social media marketing helps in multiple domains such as advertising, branding, customer relationship management etc. Certainly, today, social media is no longer just an option for businesses.
1. Increased Website Traffic and Higher Search Rankings
The most important benefit a business can get from social media is higher web traffic. Higher web traffic certainly means probability of higher sales.
On the other hand, not to forget, the more social media shares your business receives, higher the search ranking of your website. For example, if someone purchased your product. After consuming it he likes, shares and recommend your brand on his social media profiles, you will be getting voted and promoted in his social network. This gives a clear signal to search engines that you have been liked. This can lead to your website reaching on higher rank which means long term cost effective marketing.
2. Highly Targeted Advertising
One of the great things about social media is these platforms are extremely inexpensive when it comes to advertising. One can start with as little as $5 per day, for a single day. Another great options with advertising on social media is that you get the opportunity to target your appropriate audience. Which means no Ad will go wasted.
If you plan to advertise on LinkedIn, you can target on the basis of location, job title, gender, and age and the list continues. LinkedIn is a perfect platforms if your targeted audience is operating in B2B model.
If you plan to run Ad campaign on Facebook you have the option of targeting on the basis of location, demographics, interests, behaviors, and connections. Facebook is an ideal platform for branding, especially if you potential buyer falls in B2C model.
Properly selected platform enables you to target the right audience on the right place which eventually leads to higher ROI.
3. Real Time In-depth Analysis and Tracking
In past, advertising in magazines, television channels or radio was not only expensive but tracking the results and analysis was next to impossible. Social media has a clear edge as far tracking and analysis is concerned.
You can dig down evaluating which segment is profitable, which segment is bringing in loss by clicking but not buying or buying less and plenty of other things. Not to forget, accountability, in case you hire a social media marketing services provider for consultancy, is extremely easy. Real time analysis and tracking will help you to invest your money in the right segments to get better returns.
Keeping these profitable factors in mind, social media marketing must be integrated in a business’s marketing plan.
Ahmed Hussain is an experienced pest control professional, turned freelance writer. he has worked with several reputable pest control companies in the past, but now wants to share his knowledge with others and help them prevent pest infestations.