A buyer’s guide – selecting a web content management provider

Virtualization and digitalization is gaining impetus and transfer of content across geographical boundaries and cross platforms has become easier than ever. Most organizations are facing an uphill task of managing the huge content that is being generated in the enterprises daily. Analyzing this unstructured content can enhance the competitive strengths of any enterprise. With the advent of globalization and Internet age, the world seems to be a smaller space to live in and it is giving rise to digital connectivity, enabling faster information flow. The need to manage the content to achieve strategic advantage can be met by smoothening the flow of inter-organization as well as intra-organizational content.

For commercial clients, deploying a Web Content Management (WCM) system can be an extensive as well as a very expensive process. An enterprise needs to plan a sequence of suitable steps to ensure the best fit of a WCM system with that of the organizational initiatives and goals. This white paper offers a general understanding of WCM, the pre-requisite assessments that need to be conducted while evaluating a WCM for any commercial enterprise, and the typical business challenges encountered during the deployment of WCM.

The purpose of this whitepaper is to provide an understanding the considerations revolving around the deployment of WCM by commercial clients. They are as follows:

• Key features and current trends in the WCM market
• Key challenges encountered by end users during WCM deployments
• Things to consider while deploying a WCM system
• A comprehensive checklist for end users/commercial clients to consider key avenues while selecting a web content management system

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The extensive volume of data comprising web-based content has given rise to the demand for solutions that can streamline content generation and its management across diverse organizations, since the business content is sensitive and needs efficient handling for future references. The usage of enterprise WCM enables organizations to proficiently manage the content. In WCM, organizations are allocated metadata for tracking content, which allows them to refine the usage of the content, while linking it to other assets in the repository. The enterprise WCM solutions automate and optimize the processes involved in web content production and utilize them for enhancing both organizational efficiency and relationships with the stakeholders by maintaining transparency and visibility. Presently, with the emergence of enterprise WCM applications, most of the enterprises are vested with the power to offer explicit content to their clientele, as per their needs, across multiple platforms, such as web and mobile.

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