4 Tips to Achieve SEO Success in E Commerce

Every website, be it an online portal or a news site, needs the help of SEO to climb the ladder of success in the online world. This article explains a few tips for implementing SEO practices in e-commerce sites.

When it comes to e-commerce, SEO may be a real challenge. This is primarily because product pages display very little content, thus depriving one from making use of the required number of keywords. However, there are several other ways of accomplishing the SEO objectives for an e-commerce site and enabling it to earn high rankings in search engines:

1. Blog Posts

This is, by far, one of the best means of attracting target audience. It may be used to post original content, product reviews, customer stories, case studies, how-to articles, tutorials, industry news, and more. They also help in attracting links as well as boosting social media interaction. They may contain targeted keywords & phrases, thereby guiding the customer to land at the product pages.

2. Effective Meta Descriptions

While meta descriptions do not increase rankings, they do help in attracting the audience and inspiring them to click on the site link. A well-drafted description will let the visitors know what the page is all about and entice them to go ahead and click on it. For those pages which do not have a meta description, it will be automatically generated, which, of course, will not be as enticing as one would like it to be. For more advice on this aspect, one may hire the services of a renowned web designing company Dubai, such as WS Centre, which holds almost a decade of experience in providing SEO services to varied industries.

3. URLs of Product Pages

This is another important aspect of SEO for e-commerce. Every product page should have a URL that is descriptive as well as SEO-friendly. This primarily implies that while on one hand, it should let the visitor know about the content of the page, on the other hand, it should contain keywords so that the search engine can rank the page.

4. Product Images

Everyone will agree with the importance of displaying attractive product images on an online shopping portal. However, these images also go a long way in increasing the SEO effectiveness of an e-commerce site. Adding an Alt Tag to the image does the trick. This Alt Tag should ideally contain a descriptive text, including targeted keywords. Further, one may also make use of keywords in the file names of these images.

With the help of an experienced SEO and web designing company Dubai, one may adopt strategies and expert tips & tricks to garner high rankings on major search engines and attract target customers.

Mr. Gurjeet Singh is a freelance web designer who loves to spread his knowledge through his proficient writings.