Print Marketing Techniques to Be Used By the Health and Beauty Industry

Just like every other field, the digitalization of the advertising has also been felt by the health and beauty industry. However, contrary to popular opinion, print is far from dead. In fact, it has gone through a positive transformation which allows businesses to use it in a number of ways which was not possible before the advent of modern technology. As a result of these technological advancements, print marketing continues to evolve alongside digital marketing technology. The only way to use it to your advantage is not to get carried away by the prospects in front of you.

Another thing you must remember is that the question is not always digital advertising vs. print advertising. In fact, you must think of how to combine both for your benefits. Here are a few print marketing techniques that help you do just that:

Make Use of Variable Printing

Print promotion tools are not just limited to Hot PrintsUSA brochures and flyers, but can be customized according to your personal needs. Variable printing is not exactly a new technology but its use has increased manifold in the recent past with lowering of costs. Variable printing is an amazing technique that allows you to add a personal or specific element to your print marketing item.

For example, you can customize each item or piece by personalizing it. One way to do this is to personalize each postcard by adding the name of the recipient for a mailer campaign. A great way to make use of the variable printing technique is to print coupons with a unique serial number. This way you can keep a tab on who used the coupon and pay special attention to them in your next campaign. You can also use this technique to print business cards with different photo backgrounds.

Use the QR Code Technology

Although designing a print marketing material with a working QR code is extremely easy, many businesses are wary of using them. This can be used to your advantage as the promotional pieces that do feature QR codes stand out among the rest and is more likely to be noticed by the people. You must make sure that the print material on which the QR code is placed is easy to scan.

For example, putting them on the sides of a bus or the subway will do no good as then it can only be scanned by a smartphone when the vehicle is stationary. You must also remember that a phone requires a working internet connection to scan a QR code and return a result. Hence, it is not a good idea to place them in places without an internet connection. For example, insides of subway stations must be avoided.

Lastly, you can print other indirect promotional pieces which can be distributed as gifts, such as key chains, stationary, etc. Promotional gifts are not only great for customer-business relations can also enhance brand image when the customer uses them in public. Health and beauty industry can make good use of branded envelops and napkins.

Sandeep Das is an active freelance writer. His other interests include organic SEO and growth hacking. He works closely with B2C and B2B businesses and has a background in marketing.