How Gamification In Sales Can Supercharge Your Teams?

The evolution of gamification technology has changed the landscape of sales training in the organizations. It drives interest of the learners and induces better engagement throughout the process. Also, it offers real-time data and analytics to make improvements.

Simply put, gamification is the convergence of game mechanics into non-gaming areas like sales training in the organizations. It transforms mundane tasks into fun activities for improving overall productivity. This technology thrives on the essence of games and applies gaming principles to the real-time objectives. It works as a comprehensive solution for multiple sales training needs and integrates the latest technologies like mobility, cloud services, and data analytics. It can be used to amplify the sale performances and revenues of the company.

It Creates Engagement:

In a study, it was revealed that 29% sales workers remain engaged in their sales activities while 51% do not. Also, 20% of the sales teams were totally disengaged from their work. Here, an innovative application of gamification in sales training can enhance the learner engagement. It puts the learners in control and allows them to access the content in a way that suits them. Better engagement in the training can be translated into better results for your training sessions.

It Motivates Retention:

If you want your sales team to be bootstrapped for extensive training modules, you must offer them a motivation to learn and apply this knowledge in the real-life situations. It can be facilitated through gamification as the training is provided in the form of a game having an intriguing storyline where a learner plays the main protagonist fighting the challenges carefully weaved into the plot. In this regard, it is important to align the story with your training objectives to accomplish the desired outcomes.

Instant Feedback Stirs Healthy Competition:

The gamified training is integrated with instant feedback that allows the learners to gauge their performances immediately after completion of every level. It is a human tendency to get motivated by the competition. You can add rewards like leader boards and badges in games to motivate the users for proactive participation and promote a healthy competition among your sales teams. This competitive spirit can work wonders for their overall performance in handling the real world sales challenges.

It Offers the Desired Simulation:

The real-life challenges of your sales teams and demanding situations like handling the customer complaints or enhancing the sales over a limited period of time are tough to be taught theoretically in a classroom. In this regard, gamification can truly overrule the conventional approach of training by presenting a virtual replica of such real-life instances and providing similar tools for fighting them out. This simulation invokes their interests and creative thinking abilities for mitigating the most daunting workplace challenges.

It Promotes Social Connection:

The idea of using social media integration into the gamified sales training can prove highly beneficial to induce an incessant flow of communication across the sales departments. The learners can stay connected through their mobile devices and can easily share their performance statistics and issues with their peers. This encourages conversations among the teams and this interactivity is specifically beneficial for the newly inducted sales personnel.

These are the ways in which gamification in sales training can supercharge your teams to accomplish their individual and organizational objectives.

If you are looking for training gamification company, the author of this article recommends Indusgeeks.