Type of Paper Cups That’s Perfect for Marketing Events

Coffee cup advertising is a cost-effective way to advertise your business. But before implementing it in your marketing campaign, you need to know the many different types of paper cups and choose the best one that will be able to address your needs.

Using paper cup advertising will benefit and impact your business in more ways than one. It is very effective in increasing awareness for your brand, and in generating a favourable response from your target audience. Most businesses pay a lot of advertising money for expensive TV, print, and radio ads. On the other hand, using promotional disposable coffee cups is a cost-effective way of promoting one’s business.

Consider also the fact that most people will spend an average of 20 to 30 minutes drinking their coffee. This will be enough time to leave a lasting impression on your intended audience. Having personalised coffee cups also gives off the impression that you are an established business with a solid reputation, and not some fly-by-night operation.

There are many types of paper cups that you can use to promote your business. Knowing the qualities of each type will help you determine what will best be suited for your business.

Air-Pocket Insulated Coffee Cups

As the name implies, this type of paper cup is insulated, eliminating the need to use coffee sleeves or two disposable paper cups so that a customer can hold the beverage without burning one’s hand. This type of disposable paper cup really work well with hot beverages such as coffee, hot tea, and hot chocolate.

The air-pocket insulated paper cup keeps your favourite beverages warm. The cups are designed with an inner and outer sheet, with a pocket of air in between to insulate the hands while holding the cup. Using an air pocket coffee cup will guarantee that the cup will be easy to hold no matter how hot the beverage inside is.

Poly-Coated Paper Cups

Poly-coated paper cups are coated in polyethylene, making them stronger and more stable. The polymer improves the insulation of the paper cups, reduces leaks, and prevents condensation. The great thing about poly-coated paper cups is that they come in a wide array of colours and sizes so you can choose a design that will be appropriate for your business. You can even choose paper cups that have thick rolled rims to make the beverage drink leak-proof.

Post-Consumer Paper Cups

Most paper cups are made from virgin paper, which are manufactured by cutting down trees. If you are an eco-friendly business, you can use post-consumer paper cups for your marketing activities.

Post-consumer recycled content is the process in which a material that has been discarded by a consumer is turned into a completely new product. The materials used in making post-consumer paper cups are recycled and have been approved by the FDA so they are safe to use.

Sustainable Paper Cups

Sustainable paper cups are made from renewable sources like plant sugars and cellulose. Using these paper cups will lower your carbon footprint. Just like post-consumer paper cups, sustainable paper cups are also friendly to the environment.

Wax-Coated Paper Cups

Wax-coated paper cups are coated with wax to make the material stronger and to prevent leaks. They come in a wide variety of designs, colours, and sizes to choose from.

However, wax-coated paper cups cannot be used for hot beverages because they will only melt down the wax. This kind of paper cup will be best suited for cold applications.

The Possibilities are Endless with Coffee Cup Advertising

Coffee cup advertising can help you acquire new customers, sustain your brand image, drive traffic to your website, and many more. It can be used in conjunction with your other advertising efforts, and it will ensure that your message reaches the right audience.

Compared to other forms of traditional marketing, it is cost effective and flexible, especially if ordered in bulk. This will likely be your most inexpensive form of advertising and the easiest to implement.

With disposable paper cups, the list is endless on where you can use them to advertise your business. You can use them in parties, business meetings, conventions, charity events, and anywhere else as long as there is a social gathering. But before you dive in to this type of advertising, it pays to know the different types of paper coffee cups that are out in the marketplace so you can choose the one that will best fit your business model.

Content Writer,Digital Marketing Strategist and a coffee lover.