Magento Mobile App Would Soon Get Its Own Analytics

With Magento Commerce’s successful acquisition of RJMetrics, the former one would be soon launching an exhaustive Analytics solution for Magento Merchants. This solution would promptly be called as Magento Analytics and as it is obvious, this tool would change the way ecommerce channels analyze their traffic and user.

Apart from websites, Magento Mobile App would also benefit from this tool as the same features would help the online retail business owners having an app to keep a close track of the app performance and user.

With the Analytics tool specifically for Magento websites and applications, it would further become easy to understand the enterprise level data, and interpret and utilize it for future marketing strategies.

As a result of this tool, merchants of all scale would greatly benefit as they would be able to see their competition as well and keep themselves way ahead. RJMetrics was already well known for being an exceptional way to analyze digital commerce and its different aspects such as performance, user, inventory etc.

There would be many key features of this soon to come analytics tool, but a few prospected ones that are expected to facilitate better tracking are mentioned below:

Customer Insights

Magento Analytics would definitely leverage on improving the customer insights. These insights would in detail tell a merchant more about a customer and its behavior. Information such as customer lifetime value, active/inactive users etc. would be a part of customer insights besides many other information.

Improved Branding & Smooth Shopping Experience

Magento Mobile App and website owners would be able to get ahead the branding norms and improve it vastly by rendering a smooth shopping experience. The analytics will thus give insights about user session, item/product information and channel efficacy. This data will help in further improving and optimizing the brand ecommerce channels.

Optimized Inventory Management

It would become extremely easy to implement an optimized inventory with the help of Magento Commerce Order Management and Magento Analytics. With transparency of the fulfillment channel, inventory would be able to reflect correct data which will definitely improve sales in a guaranteed way.

Magento Analytics combined with Magento Commerce Order Management solution will allow for an improved inventory management experience. The true and accurate inventory management will significantly improve sales.

Excellent Marketing & Campaigning

Magento Analytics will definitely aid in conducting the different marketing and campaigning strategies in order to get better results. Each marketing campaign would be analyzed to optimize it for guaranteed results.

One thing for sure is that Magento Mobile Apllication as well as websites will actually be able to analyze its performance and study in detail their users. The real time data fetched through this digital commerce analytics tool will elaborate all the different aspects of how a retail company can grow and explore more options of growth.

About Author :-

I have been keeping an eye on the rising marketing trends and possesses core knowledge about ecommerce and mcommerce. Learn more how Magento will soon have its own analytics and how it will affect ecommerce.

Victor Knight is a marketer specializing in B2B, B2C and C2C. He works as a marketing consultant and a risk assessment manager. On weekends, he can be found trying his hands on Golf.