Are Promotional Products Still Effective?
Posted: Jan 24, 2014
Marketing is an essential component for every successful business. It goes without saying that business owners should devise a solid marketing strategy to promote their products and services. But with so many advertising channels to choose from, it can be quite difficult to find the most appropriate medium for you. TV commercials, yellow pages, and newspaper ads have been around for a long time now and are proven effective means to increase brand exposure. However, advertisements through these mediums are only visible for a certain time. On top of that, mainstream media are slowly being outrun by online marketing channels. With that being said, it is imperative to invest on long term promotional tools.
Giving out promotional products is a perfect example of a long term marketing scheme. Studies have shown that a great number of consumers retain the information they saw on a promo item they received. Aside from that, promo products are being used in a regular basis and people are actually interested in receiving more.
People love receiving freebies in general, however, keep in mind that not all promotional products are created equal. People are much wiser nowadays and are already aware that such items are used for advertising. Therefore, the key point here is to look for promo products that will add value to the receiver and carefully weigh the pros and cons of giving such item to your business. Promotional items that are useful and address the needs of consumers are far more effective compared to those annoying cheap gimmicks.
The effectiveness of promotional products is dependent on whether or not the people you give them to will actually use them or not. When a certain promotional item is used often, it helps establish name recall and assist with your branding. The greatest challenge here is to find the most appropriate and most effective product that will do its part of delivering your company’s message to your potential customers at the same time be something that will be of value to them and helpful.
The main concept behind promo products is to find an everyday item that can be imprinted with your company name or logo for the purpose of creating brand awareness. When brainstorming for a product to use, always opt for something that is practical, intriguing, or genuinely unique. Aside from this, promo items that would be truly useful to consumers will have to depend on the nature of your business. Giving something that is relevant to the products and services you offer is much better received by people. For instance, if you operate a convenience store, giving your customers reusable shopping bags is a good choice. If you are a computer shop, custom USB drives will make your customers happy.
Going back to the question on whether promotional products are still effective tools to market your company? The answer is a big yes. The beauty of promo products is that they are a symbol of good will. Nothing says that you care and value your customers than giving them something tangible.
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Jasmine is one of the reliable person in promoting products. She basically studies the behavior and characteristics of different electronics parts or components such as promotional flash drives, Custom Usb Drives, Custom Flash Drives, and etc.