What Is Looked at in a Website SEO Audit

As part of your SEO marketing, you or your SEO company in Utah should be conducting an audit of your site at regular intervals. An audit allows you to look at what is being done in your marketing and how these efforts are paying off. In addition, you will be able to spot any problems and fix them so they don’t end up costing you in the long run. When an audit is done, there are multiple things that are looked at.

Industry Comparison

Your website traffic is compared to the industry as a whole to see where you are falling. If you are not seeing the traffic that is average for the industry, then adjustments need to be made. In addition, your conversion rates and time people spend on your site should also be compared to see how you are doing compared to industry averages. This gives you a nice overall look at your website and how you are doing. It can also reveal some deeper issues that will need looked at further.

Search Engine Changes

While your SEO company probably took great care in helping you optimize your site and get it set up for the best results, things in the SEO world change a lot. Search engines can change their algorithms, so something that once worked may not anymore. In addition, something that may have been okay before may not be okay anymore. You have to constantly be watching for things that could throw up a red flag to the search engines and hurt your ratings. This is one place where you should let the experts at your SEO company in Utah handle because they will be up to date with changes and new requirements.

Accessibility

Along with changes the search engines may make when it comes to SEO, there are other changes that could occur to hurt your website. An audit should always go over accessibility. This means making sure the search engines can get to your site. There should be a check of all files to ensure none are blocking the search engines from being able to crawl your site. Also, do a check of your site map to make sure it is all working properly and links are good.

Indexability

Another thing to check is how much of your website is able to be accessed by the search engines. You can check this to ensure that the number of pages indexed by search engines is good and accurately reflects your page count. If the number of pages is too small, then you will need to do some work to get more pages indexed. This can also be a great way to find out about any penalties because often large numbers of pages not being indexed is a result of a penalty. You can then fix the penalties and correct indexability issues.

Optimization

Even though you have your SEO company in Utah optimize your site, it doesn’t mean changes aren’t ever needed. The optimization should be checked regularly to ensure it is effective. Again, any changes made by search engines could mean you need to make changes. It’s important that you look over your tags, titles, headings and make sure they are still working okay. You also should go over your content. Make sure that you aren’t posting duplicate content or content your visitors aren’t using. You can get rid of content that isn’t working. This will help you to know what you need to replace. You definitely need to make sure that you remove any duplicate content. This can cause a lot of trouble with search engines.

Conducting a regular audit of your website is a good plan if you really want to make the most out of the money you have spent on SEO. While you can certainly do an audit yourself, in most cases, it is much better to leave it up to your SEO company in Utah. They have the expert knowledge and abilities to conduct a thorough audit. If you try to do it yourself, you could miss important points, which won’t make for an effective audit and you may not be able to you the results you need from the process. An audit conducted correctly can really give you a boost in your marketing efforts.

The author of this article has many years of experience at writing blogs and informative articles on digital marketing companies. With its experience, he will recommend business owners to hire a PPC Management Company.